Integrated Commercial Marketing Manager

Fortive Careers Open · verified Sep 16, 2026

Remote US Full-time Manager General Marketing

Mid-level General Marketing role at Fortive Careers. Remote, United States · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build integrated plans that turn business, product, and commercial priorities into growth campaigns
Set messaging, website direction, customer journeys, and campaign priorities across channels
Coordinate digital, email, social, web, event, and customer marketing programs
Use performance data and customer insight to improve investment efficiency and ROI
Support launches and commercial efforts with campaigns and sales enablement materials

What you bring

Bachelor’s degree in marketing, business, communications, or a related field
At least six years of progressive B2B marketing experience, including integrated strategy and demand generation ownership
Experience converting business strategy, product roadmaps, and customer insight into measurable plans
Working knowledge of digital, web, social, email, events, webinars, customer communications, and funnel results
Ability to influence stakeholders and align priorities without direct authority

Who this fits

You’ll fit this role if you can lead complex, cross-functional marketing work and connect campaigns to business results. The role suits a strategic, analytical communicator who can guide priorities without direct authority. You must work remotely from the United States, in the Eastern or Central time zone, with Eastern preferred.

From the employer

Integrated Commercial Marketing Manager

Location: Remote within the United States (Eastern or Central Time Zones required; Eastern Time Zone preferred)

The Integrated Commercial Marketing Manager develops and executes integrated marketing strategies that drive growth, increase customer engagement, and deliver measurable business results. This role translates business, product, and commercial objectives into coordinated marketing plans across digital and traditional channels, including web, email, social media, events, websites, and customer campaigns.

Partnering closely with Product Management, Commercial Leadership, and the FHS Centralized Marketing team, this position owns marketing strategy, campaign prioritization, messaging, customer journey development, and performance measurement. While campaign execution is managed through the centralized marketing team, this role ensures all activities are aligned to business priorities and work together to create a seamless customer experience.

The successful candidate will leverage data and customer insights to optimize marketing investments, measure ROI, and continuously improve performance. They will lead cross-functional initiatives that increase brand awareness,

Commercial Marketing Strategy & Growth

Develop integrated marketing strategies and plans that drive growth, customer engagement, and revenue.
Translate business, product, and commercial priorities into marketing campaigns, investments, and growth initiatives.
Measure performance, optimize marketing investments, and drive ROI.

Brand, Demand Generation & Customer Experience

Drive brand awareness, demand generation, and customer retention through integrated marketing programs.
Own customer messaging, website strategy, marketing content, and customer journey development.
Support product launches and commercial initiatives with coordinated marketing campaigns and sales enablement materials.
Generate qualified sales opportunities through digital, event, email, social, web, and customer marketing programs.

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
6+ years of progressive B2B marketing experience, including substantial experience owning integrated marketing strategy, demand generation, and complex cross-functional initiatives.
Demonstrated ability to translate business strategy, product roadmaps, and customer insights into measurable marketing plans.
Strong understanding of digital marketing, website strategy, social media, email marketing, events, webinars, customer communications, and funnel performance.
Proven ability to communicate difficult concepts, influence cross-functional stakeholders without direct authority, and negotiate alignment on priorities and investments.
Strong analytical, strategic thinking, communication, planning, and project leadership skills, with the ability to identify innovative solutions to complex business challenges.

Preferred Qualifications

Experience in healthcare, technology, SaaS, industrial, or regulated markets.
Demonstrated success developing integrated marketing strategies and demand generation programs.
Experience with digital marketing, website management, social media, email marketing, and events.
Strong analytical skills with the ability to connect marketing activities to business outcomes.
Ability to influence and lead across functions without direct authority.