Senior, Field Marketing

Forterro Open · verified Sep 10, 2026

Hybrid Lyon Full-time Senior Event Marketing

Senior Event Marketing role at Forterro. Lyon · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and deliver measurable growth plans for Forterro's Windows & Doors business in France
You'll run multi-channel campaigns that attract new customers and build sales pipeline
You'll manage the demand funnel, buyer journeys, and conversion improvements
You'll review campaign results, apply data insights, and direct the NSS budget toward ROI
You'll coordinate with sales, BDRs, content, digital, SEO/SEA teams, and external agencies

What you bring

You have a marketing, CRM, or sales degree, or an equivalent qualification
You bring at least eight years in marketing, with strong digital experience and preferably software exposure
You can work with CRM and automation platforms including Pardot, Salesforce, and Pipedrive
You take a structured, self-directed, analytical approach and communicate well with customers and teams
You speak and write fluent English and French, with travel availability and ideally some management experience

Who this fits

This suits a strategic, hands-on marketer who connects campaign data with sales outcomes and customer acquisition. You’ll work in a hybrid setup based in Lyon and support the French market. Travel is required as needed, and another European language would be a plus.

From the employer

We are looking for a strategic and hands-on Demand Gen Lead, passionate about data-driven marketing, thriving in a collaborative environment, and looking to make a measurable impact by shaping growth strategy in one of our most dynamic markets. Strong understanding of the full revenue engine, including how marketing, BDR, and sales contribute to pipeline quality and velocity. This role is responsible for defining and executing measurable growth initiatives focused on acquiring and retaining customers for Forterro’s Windows & Doors Portfolio in France.

Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in close collaboration with the sales team.
Design and execute multi-channel marketing campaigns to drive new customer acquisition and pipeline generation.
Own the demand generation funnel, creating relevant buyer journeys to deliver measurable business value (KPI-driven) and optimize conversion rates.
Analyze and evaluate campaign performance regularly, leveraging data to make informed decisions and continuously improve results.
Manage the NSS budget, ensuring effective allocation of resources to maximize ROI.
Collaborate closely with internal teams (Content Marketing, Digital, BDRs) and external agencies, while maintaining alignment with SEO/SEA colleagues for overall strategy coherence.
Work with the sales team to align marketing initiatives with sales goals and ensure smooth lead handover and follow-up processes.
Translating data insights from across the acquisition funnel into impactful, measurable initiatives.
Monitor industry trends, competitive landscape, and customer insights to identify new opportunities and adapt strategies accordingly.

Degree in Marketing, CRM, Sales, or equivalent qualification.
Minimum 8 years of experience in marketing, with a strong focus on digital marketing and preferably within the software industry.
Strong analytical skills and a structured, self-driven approach to work.
Excellent communication skills with a high level of customer and team orientation.
Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.).
Fluent English and French (written and spoken), any other European language is a plus.
Ideally, prior management experience.
Willingness to travel as required.