Technical Content Marketing Manager
Formlabs Open At a glance
Manager-level Content Marketing role at Formlabs. Somerville · full-time · $75,000–$155,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Find and interview customers, then turn their stories into written and video case studies
- Research and test applications to develop technical guides and white papers
- Create sales materials and launch content that help teams explain products
- Work with engineering, product, sales and web teams to keep content accurate and geared toward conversion
- Plan campaigns and channel distribution around buyer needs, funnel stages and industry segments
What you bring
- At least two years in a listed engineering, product or marketing role at a hardware company
- Strong writing and editing skills, with care for detail and the ability to make technical subjects clear
- You can work independently, collaborate across teams and manage projects in a structured way
Who this fits
This role suits a technically curious content marketer who can write for both technical and business audiences. You’ll own content strategy and production while working across teams; the role is based in Somerville.
From the employer
About Formlabs:
Do you want to change how the world creates?
At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.
We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.
Your Impact:
As our Technical Content Marketing Manager, your mission is to drive our content strategy and produce industry-leading technical assets—from high-impact case studies to deep-dive white papers—that appeal to our diverse audience of engineers, designers, and innovators. You will be the primary engine for Formlabs’ technical storytelling. You aren’t just a writer; you are a content "quarterback" who can translate complex hardware innovations into compelling narratives that drive lead generation and brand authority.
If you’re passionate about technology, have a flair for the written word, a knack for the perfect tone, and a drive to tell stories, this is the perfect challenge for you!
What You’ll Do:
- Identify and interview customers and collaborate with them to publish both written and video case studies
- Produce high-quality technical guides and white papers derived from in-depth research and hands-on experimentation with various applications
- Create content for sales enablement and sell sheets that support and product launches
- Partner with Engineering, Product, Sales, and Web teams to ensure content is technically accurate and conversion-focused
- Define and execute content marketing campaigns and strategies across verticals, funnel stages, and markets
- Deeply understand our buyer personas and target industry segments to create a content plan aligned with buyers’ needs and our internal funnels
- Manage content creation and distribution across our digital channels (web, social, email, etc.)
- Maintain consistent style and tone throughout Formlabs content, editing the work of other content creators to bring it to its best
About You:
- 2+ years of experience as an application engineer, sales engineer, product marketer, product manager, content marketer or marketing manager at a hardware company
- Prolific writing skills and attention to detail
- Quick to develop an understanding of technical topics, with an ability to translate them into effective content for technical and business audiences
- Proven ability to work independently and cross-functionally
- Analytical, proactive, and goal-driven mindset
- Structured and strong project management skills
Bonus Skills:
- Experience with a modern online marketing tech stack like AI assistants, Google Analytics, Salesforce, SEO tools (Ahrefs), CRM, spreadsheets, CMS editing
- Experience with photo and video production
- Working knowledge of SEO tactics
- Familiarity with CAD modeling and 3D printing
Our Benefits & Perks:
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
Compensation:
Equity is a big part of the compensation package at Formlabs - every employee receives equity because everyone contributes to building the company. We have a lot of confidence in the products we’re building and the impact we’re making, and you should too.
Base pay is the other part of our compensation package, and it is carefully determined based on your skills, experience, and expected impact. Equity and base pay combine to make up your total compensation package at Formlabs.
The annual base pay range for this role is:$75,000—$155,000 USD
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