Manager, Paid Media
Formlabs Open · verified Oct 2, 2026 At a glance
Mid-level Paid Media role at Formlabs. Somerville · full-time · $100,000–$160,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run and refine Google Search, Shopping, YouTube, and Display campaigns, handling the work day to day
- Set channel budgets and forecasts, then steer spend against CAC, ROAS, and efficiency goals
- Shift investment among markets, channels, and audiences to balance growth with efficient spending
- Partner with Analytics on measurement, incrementality, and attribution, then use findings to guide changes
- Test fresh ideas, tactics, and partnerships to find paid growth that can scale
What you bring
- At least three years in performance or growth marketing, with measurable results from managing substantial budgets
- Hands-on experience overseeing paid media budgets in Google Shopping Ads
- Strong analytical judgment, including using data to decide what to measure and prioritize
- Experience creating forecasts, controlling budgets, and explaining business impact to senior stakeholders
- Working knowledge of attribution, experimentation, and conversion optimization
Who this fits
This is an individual-contributor role combining strategic planning with hands-on campaign management. It suits a marketer who takes ownership, works well amid ambiguity, and uses AI tools routinely while maintaining their own quality standards. The role is based in Somerville.
From the employer
About Formlabs:
Do you want to change how the world creates?
At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.
We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.
Your Impact:
We are seeking a highly skilled and motivated Manager, Paid Media who will play a crucial role in driving our global paid acquisition strategies. You are a hands-on performance marketer to own paid media in the Google ecosystem (Search, Shopping, YouTube, Display). You'll run campaigns day-to-day, manage budgets, and make the spend work harder. This is an IC role for someone who's equal parts strategic and operational, and who lets data drive the decisions.
What You’ll Do:
- Run and optimize paid campaigns across Google (Search, Shopping, YouTube, Display)
- Own channel budgets and forecasts; manage to CAC, ROAS, and efficiency targets
- Allocate spend across markets, channels, and audiences to balance growth and efficiency
- Work with Analytics on measurement, incrementally, and attribution—and turn the results into action
- Constantly test new hypotheses, tactics, and partnerships that unlock scalable growth.
About You:
- 3+ years in performance/growth marketing with a track record of measurable results managing large budgets
- Deep hands-on experience managing paid media budgets in Google shopping Ads.
- Strong analytical chops—you use data to decide, measure, and prioritize.
- Comfort building forecasts, managing budgets, and explaining business impact to senior stakeholders.
- Solid grasp of attribution, experimentation, and conversion optimization.
- Thrive in fast-moving, ambiguous environments with a high degree of ownership.
- Use AI tools fluently in your daily work, held to the same quality bar as your own.
Our Benefits & Perks:
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- 401K matching and access to financial advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
Compensation
Every Formlabs employee receives equity because everyone contributes to building the company. You’ll have the opportunity to share financially in the value we create together, with a shared incentive to build a business that succeeds over the long term. Equity will be a significant portion of your total compensation, and will increase over time in proportion to your impact. The base pay will be determined by your skills, qualifications, experience, location, and expected impact on the organization.
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