Regional Marketing Strategic Analyst

We are seeking a strategic Regional Brand Marketing & Business Strategy Analyst to drive growth across IMG markets. The role will identify regional trends, deliver market-specific insights, and develop scalable marketing strategies across Asia Pacific, Australia, the Middle East, and Africa. You will also manage regional governance for agencies, brand, budgets, and internal controls while influencing diverse market teams.

Analytics Key Responsibilities

1. Cross-Market Synergy & Scalability

• Cluster Analysis: Group markets by consumer behavior, digital maturity, or economic factors rather than just geography to identify shared challenges and scale successful marketing initiatives.
• Regional Benchmarking: Establish unified KPIs and brand health benchmarks across regions, allowing leadership to objectively evaluate performance across highly diverse market types (e.g., mature vs. hyper-growth).
• Best Practice Syndication: Build a framework for capturing localized wins (e.g., a successful campaign in Australia or a digital breakthrough in Southeast Asia) and translating them into repeatable playbooks for other regions.

2. Localized Deep-Dives & Growth Diagnostics

• Market Diagnostics: Conduct rigorous root-cause analysis when specific markets face headwinds, looking at localized pricing, competitive moves, supply constraints, or shifts in consumer sentiment.
• Local Opportunity Mapping: Identify hyper-local growth vectors—such as emerging digital channels in Africa, changing regulatory landscapes in the Middle East, or shifts in the Australian retail landscape.
• GTM Localization Support: Partner with local marketing teams to pressure-test their go-to-market plans, ensuring they are rooted in data while respecting local cultural nuances.

3. Regional Leadership & Strategic Influence

• The "Translator" Role: Serve as the strategic bridge between regional leadership goals and local market realities, ensuring data insights are realistic and actionable for local teams.
• Cross-Functional Alignment: Work closely with Regional Supply Chain, Finance, and Product teams to align marketing investments with regional business capacity and commercial targets.

Executive Storytelling: Synthesize vast, fragmented data points from dozens of countries into high-level, clear strategic recommendations for the IMG Regional Marketing Director and regional executive leadership.

Ongoing Analytics Workstreams (list not exhaustive)

• Business Performance Drivers & Opportunities
• Brand Health: Regional brand health and market performance deep dives, translating insights into practical market action plans
• Marketing Strategic Analysis: Competitive analysis and cross-functional market sprints to assess emerging competitor threats and growth opportunities.
• Media Budgeting: Multi-market media investment planning to support annual budgeting and business planning, using competitive benchmarks and metrics modeling
• Marketing Attribution: Media Mix-Sales modelling, MROI measurement, and enhanced analytics flows to strengthen performance through marketing and audience insights.
• GTM Analysis: Product launch and GTM measurement, including target setting, dashboards, and performance tracking

Performance Tracking: Marketing performance analysis, including media benchmarking, dashboards, and monthly reporting. Regional brand reporting and leadership updates, coordinating inputs across multiple markets

Governance Key Responsibilities

Agency Governance & Brand Planning

• Lead development of annual Agency Scope of Work (SOW) business planning process, including detailed planning placemats, resource summaries, and proposed performance metrics
• Optimize SOW budget optimization, consolidate market SOW submissions, and identify opportunities for efficiencies/gap closure vs. regional SOW
• Manage central agency evaluations (mid-year, year-end) and quarterly action planning; Consolidate market submissions for global submissions
• Oversee agency management of overall workplan and deliverables based on agreed scope
• Manage agency compensation and incentive calculation process and serve as SME for market support
• Support IMG Marketing Director on global and regional brand planning reviews including performance tracking, analysis, and key metric reporting
• Lead advertising agency sub-suppliers verifications

Financial Planning & Internal Processes

• Lead fiscal management of Central Marketing Communications budget including tracking, forecasts, accruals, purchase order and invoicing processes
• Lead Fixed Marketing Budget Forecasting and quarterly review processes with Finance and Markets. Integrate market input to ensure support on upcoming vehicle launches and business plan objectives
• Deliver profit improvement planning & reviews as required
• Conduct and adhere to Internal Controls including MCRP and Auditing processes for Marketing Communication and Fixed Marketing models

• Maintain and update Business Continuity Plans

Education

• Bachelor’s Degree and analytics education/coursework required. Master’s Degree preferred
• International Footprint: 10 years of experience in business analysis (including campaign, product launch, and performance analysis), regional brand strategy, or management consulting, with a proven track record of managing multi-market, regional portfolios (ideally within APAC, MEA, or broader emerging markets)
• Cross-Cultural Competence: Demonstrated ability to collaborate with and influence diverse teams across different time zones, cultures, and languages
• Strategic Analysis: Strong ability to distill and translate complex data into strategic, actionable recommendations for market planning and outcomes
• Macro-to-Micro Mindset: The intellectual agility to switch seamlessly from a 30,000-foot regional strategy down to a granular, country-specific business issue
• Analytical Expertise & Rigor: Deep expertise in data analysis, insights, correlation, ROI attribution, brand/business analysis, and other types of analytics
• Fragmented Data Synthesis: Expert-level ability to synthesize disparate data sources into an integrated analysis. You must be comfortable combining sophisticated data environments (like Australia) with markets where third-party data is scarce or fragmented (parts of Africa/Asia)
• Tools & Frameworks: Advanced proficiency in data visualization (e.g. Power BI), market research platforms, and digital analytics
• Brand Planning tracking: ability to consolidate and monitor plans while using analysis to track metrics/outcomes and recommend enhancement opportunities
• Financial management: ability to forecast, manage, and optimize budgets while adhering to control processes
• Influence Without Authority: Exceptional interpersonal skills; the ability to challenge local market assumptions constructively and build trust with local Marketing teams, Marketing Leads, and Managing Directors
• Comfort with Ambiguity: Ability to operate effectively in dynamic, fast-changing emerging markets where data may be imperfect or incomplete
• Communication Skills: Strength communicating compelling analytical insights, implications, and recommendations effectively and persuasively in English to market, regional, and global stakeholders
• Great “Process” skills with ability to develop, communicate, and adhere to governance processes
• High energy, self-starter with ability and desire to take responsibility and deliver results with minimal supervision is a must
• Ability to work within a diverse environment and team
• English fluency with strong written and presentation skills

Global & Regional Experience

• International Footprint: 10 years of experience in business analysis (including campaign, product launch, and performance analysis), regional brand strategy, or management consulting, with a proven track record of managing multi-market, regional portfolios (ideally within APAC, MEA, or broader emerging markets)
• Cross-Cultural Competence: Demonstrated ability to collaborate with and influence diverse teams across different time zones, cultures, and languages

Analytical & Technical Skillset

• Strategic Analysis: Strong ability to distill and translate complex data into strategic, actionable recommendations for market planning and outcomes
• Macro-to-Micro Mindset: The intellectual agility to switch seamlessly from a 30,000-foot regional strategy down to a granular, country-specific business issue
• Analytical Expertise & Rigor: Deep expertise in data analysis, insights, correlation, ROI attribution, brand/business analysis, and other types of analytics
• Fragmented Data Synthesis: Expert-level ability to synthesize disparate data sources into an integrated analysis. You must be comfortable combining sophisticated data environments (like Australia) with markets where third-party data is scarce or fragmented (parts of Africa/Asia)
• Tools & Frameworks: Advanced proficiency in data visualization (e.g. Power BI), market research platforms, and digital analytics
• Brand Planning tracking: ability to consolidate and monitor plans while using analysis to track metrics/outcomes and recommend enhancement opportunities
• Financial management: ability to forecast, manage, and optimize budgets while adhering to control processes

Leadership Skills

• Influence Without Authority: Exceptional interpersonal skills; the ability to challenge local market assumptions constructively and build trust with local Marketing teams, Marketing Leads, and Managing Directors
• Comfort with Ambiguity: Ability to operate effectively in dynamic, fast-changing emerging markets where data may be imperfect or incomplete
• Communication Skills: Strength communicating compelling analytical insights, implications, and recommendations effectively and persuasively in English to market, regional, and global stakeholders
• Great “Process” skills with ability to develop, communicate, and adhere to governance processes
• High energy, self-starter with ability and desire to take responsibility and deliver results with minimal supervision is a must
• Ability to work within a diverse environment and team
• English fluency with strong written and presentation skills

Other

• High energy, self-starter with ability and desire to take responsibility and deliver results with minimal supervision is a must
• Ability to work within a diverse environment and team
• English fluency with strong written and presentation skills

Location

• Bangkok, Thailand