Integrated Campaign Manager (12 Month Contract)

Flo Health Open · verified Sep 15, 2026

London Manager Campaign Management

Mid-level Campaign Management role at Flo Health. London · no salary stated · we estimate £46,000–£60,000.

Estimated pay

Flo Health has not published a salary for this role. The figure below is our estimate, not theirs.

£46,000 – £60,000

What the middle half of mid-level campaign management roles in London paid, among postings that did state a salary.

Worked out from 8 postings that stated pay, median £55,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn perimenopause positioning into campaigns, creative, launches, assets, and reviews that grow the category
Bring Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social into one campaign approach
Run the campaign calendar around cultural moments, category priorities, and competitor timing
Find channels and partnerships such as podcasts and category media to expand reach and trust
Control spend with Analytics, tracking installs and revenue to shift investment toward measurable results

What you bring

Bring at least four years running multi-channel campaigns for consumer brands or apps from idea through evaluation
Show that you have launched or expanded a commercial product or category in a competitive market
Coordinate Creative, Product Marketing, Growth, Social Growth, PR, and UA teams while managing production and stakeholders
Use performance data and budget management to deliver efficient, high-impact campaigns
Understand women's health audiences, preferably including perimenopause or menopause competition

Who this fits

You’ll suit a fast-moving, mission-led team where you take ownership, work across functions, and turn strategy into measurable campaign results. This London-based contract runs for twelve months and follows a hybrid setup with three office days each week. Experience with women aged 35 and over, trust-sensitive categories, or the US market is an advantage.

From the employer

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

We're looking for an ambitious, creative, and growth-driven Integrated Campaign Manager to join Flo's Brand team to lead our commercial push into Perimenopause — building category leadership and driving growth as we scale this segment against a competitive landscape.

This is an exciting opportunity to help drive Flo's growth into a major new category through culturally resonant, insight-led campaigns that establish us as the trusted leader in perimenopause. You'll play a key role in shaping how Flo competes and wins in this space — translating category strategy into tangible, high-performing commercial work.

Your Experience

Must have:

4+ years' experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review.
Experience launching or scaling a commercial product/category push in a competitive market, with a sharp read on cultural moments worth activating around.
Strong cross-functional experience (Creative, Product Marketing, Growth, Social Growth, PR & UA), confidently managing creative production, internal/external teams, and multiple stakeholders.
Analytical mindset — track record of measuring campaign performance and managing budgets for efficient, high-impact execution.
Strong understanding of women's health audiences, ideally with exposure to the perimenopause/menopause category and its competitive landscape

Nice to have:

Experience marketing to 35+ women or to life-stage-specific audiences (e.g.new parents, midlife consumers), either within or outside of health/wellness.
Background in categories with a high credibility or trust bar (e.g. healthtech, femtech, finance, insurance).
Experience in the US market specifically.

You'll be responsible for:

Plan and execute integrated campaigns that drive Flo's brand equity & commercial growth in the perimenopause category — from positioning and creative development through launch, asset production, and performance review.
Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure every campaign lands with consistency and reach.
Own the campaign calendar, prioritizing high-impact cultural and category moments (e.g. Menopause Awareness Month) and competitive timing.
Identify new channel and partnership opportunities to build reach and credibility in the category — e.g. brand partnerships, category-specific media, podcasts.
Manage campaign budgets and prove commercial impact, working closely with Analytics to track installs and revenue and prioritize investment in what drives measurable results.

How we work

We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you'll get

We support impact with meaningful reward. Here’s what that looks like:

Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.