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Marketing - Private Credit and Corporate Finance, Associate Director - New York

Fitch fitch.group Open
New York Director General Marketing

At a glance

Director-level General Marketing role at Fitch. New York · $100,000–$150,000 base.

SalaryStated by Fitch
$100,000 – $150,000
Base salary for this role, in USD per year, as published in the posting.
This role, from FitchOur estimate for the market: $168,736–$250,000Median $201,250
Below the market median of $201,250 for lead general marketing roles in New York.
Worked out from 84 postings that stated pay, median $201,250. Last updated Oct 29, 2026.
RoleGeneral Marketing
SeniorityDirector
LocationNew York
Base pay$100,000–$150,000
PostedSep 19, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set yearly priorities and channel plans for Private Credit and North America Corporates, Infrastructure and Project Finance
  • Shape an annual marketing plan and budget with business partners, then track spending against the plan
  • Deliver coordinated campaigns through digital, social, email, web, events and other paid, owned and earned channels
  • Plan launches for research, thought leadership and data-led product or content campaigns, then carry them through execution
  • Assess campaign results and suggest ways to strengthen engagement and marketing returns

What you bring

  • A bachelor’s degree in marketing, communications or a related discipline
  • At least six years of marketing work in financial services or capital markets, preferably with a global B2B firm
  • A track record of integrated marketing programs that support commercial goals and business growth
  • Experience building annual marketing budgets with stakeholders and monitoring spend against plan
  • Fluency with digital marketing platforms, including Salesforce, Marketo and Hootsuite

Who this fits

This role suits a senior marketer who can set direction and deliver programs across channels and stakeholder groups. You’ll work from Fitch’s New York City office three days each week. Experience in fixed income, corporate finance, capital markets or credit ratings is preferred.

From the employer

Fitch Ratings is currently seeking a Marketing Associate Director based out of our New York City office.

As one of the world’s top three credit ratings agencies, Fitch Ratings plays a critical role in global capital markets by providing supplementary credit analysis, ratings, research, and commentary to financial market participants. For over 100 years, Fitch Ratings has been creating value for global markets through its rigorous analysis and deep expertise, which have resulted in a variety of market leading tools, methodologies, indices, research, and analytical products. Fitch Ratings is part of Fitch Group, a global leader in financial information services with operations in more than 30 countries, which also includes Fitch Solutions. With dual headquarters in London and New York, Fitch Group is owned by Hearst.

About the Team

The Fitch Ratings Marketing team serves as a strategic partner to business stakeholders, translating commercial priorities into high-impact go-to-market programs that strengthen positioning and drive measurable impact. The team works across content and product marketing, analytics, enablement, events, advertising, digital channels, and brand strategy to shape annual marketing direction, guide execution, and support business growth.

How You’ll Make an Impact:

The Associate Director, Marketing will lead marketing strategy and execution for Fitch Ratings’ Global cross-sector Private Credit business and North America Corporates, Infrastructure and Project Finance (CIPF) business. Specific responsibilities include:

  • Serve as marketing subject matter expert for Fitch Ratings’ Business Relationship Management (BRM) group, consulting with business partners to develop an annual marketing plan and supporting marketing budget.
  • Define annual marketing priorities, campaign direction and channel strategy in alignment with business objectives, audience requirements and market opportunities.
  • Oversee the development and execution of integrated marketing programs across paid, owned and earned channels, including digital, social media, email, web and events.
  • Lead go-to-market strategy and execution for research launches, thought leadership initiatives, and data-driven product or content campaigns.
  • Coordinate with Events and cross-functional teams to plan, promote, and measure hosted events, sponsorships, and other market-facing programs, including managing budgets and tracking spend against plans.
  • Partner with BRM and internal Design & Creative partners to develop high-quality marketing content and collateral that supports awareness, engagement, retention, and business growth.
  • Track campaign performance and provide recommendations to improve effectiveness, audience engagement, and return on marketing investment.

You May be a Good Fit if:

  • Bachelor’s degree in marketing, communications, or a related field.
  • 6+ years of marketing experience within financial services or capital markets, preferably for a global B2B firm.
  • Demonstrated success developing and executing integrated marketing strategies and cross-channel programs that support business growth and commercial objectives.
  • Strong writing, editing and presentation skills, with the ability to tailor messaging for different audiences, formats, and channels.
  • Experience creating and managing annual marketing budgets, reviewing key priorities with stakeholders and tracking spend accurately against plan.
  • Fluency with digital marketing and marketing technology platforms, including CRM and automation tools such as Salesforce and Marketo, as well as social and analytics tools such as Hootsuite.

What Would Make You Stand Out:

  • Ability to combine strategic thinking with strong execution, operating effectively in a fast-paced, highly collaborative environment.
  • Prior experience in and strong understanding of fixed income, corporate finance, capital markets, or the credit ratings landscape is strongly preferred.
  • Experience partnering with cross-functional teams to deliver compelling and innovative marketing assets, providing guidance on visual treatment and messaging.
  • Strong executive communication and stakeholder management skills, with ability to lead complex initiatives across multiple stakeholders and build strong partnerships.
  • Agency experience supporting financial services, private equity or asset management, highly desirable.

Why Choose Fitch:

  • Hybrid Work Environment: 3 days a week in office required
  • A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
  • Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
  • Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
  • Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
  • Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
  • Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community Fitch is committed to providing global securities markets with objective, timely, independent, and forward-looking credit opinions.

At Fitch, we have an open culture where employees are able to exchange ideas and perspectives, throughout the organization, irrespective of their seniority. Your voice will be heard allowing you to have a real impact. We embrace diversity and appreciate authenticity encouraging an environment where employees can be their true selves. Our inclusive and progressive approach helps us to keep a balanced perspective. Fitch is also committed to supporting its employees by advancing conversations around diversity, equity and inclusion. Fitch’s Employee Resource Groups (ERGs) have been established by employees who have joined together as a workplace community based on similar backgrounds or life experiences. Fitch’s ERGs are available to connect employees with others within the organization to offer professional and personal support.

Fitch is committed to providing global securities markets with objective, timely, independent and forward-looking credit opinions.

To protect Fitch’s credibility and reputation, our employees must take every precaution to avoid conflicts of interest or any appearance of a conflict of interest. Should you be successful in the recruitment process at Fitch Ratings you will be asked to declare any securities holdings and other potential conflicts prior to commencing employment. If you, or your immediate family, have any holdings that may conflict with your work responsibilities, you may be asked to divest yourself of them before beginning work.

Fitch is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

For New York and Chicago Only: Expected base pay rates for the role will be between $100,000 and $150,000 per year. Actual salaries will be determined on an individualized basis and may vary based on factors including but not limited to education, training, experience, past performance, and other job-related factors. Base pay is one part of Fitch’s total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, long-term incentives, and other benefits sponsored by Fitch.

Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

General Marketing$100k+

Find me work

By the team behind growthroles.

Find me work
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.