Head of Inbound Sales and Marketing
At a glance
Director-level General Marketing role at First Circle. Manila.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead paid and organic digital marketing, improving performance from lead generation through sales conversion
- Run CRM and lifecycle programs that lift conversion and encourage repeat customer engagement
- Build origination routes through partnerships, agencies, referrals, events and other channels
- Work with your team to close inbound deals and sell additional financial products to existing customers
- Shape brand positioning and go-to-market plans alongside your core sales and growth work
What you bring
- You have led teams across digital marketing and inbound sales, and know how to build growth performance
- You can lead people while staying hands-on, using data and analysis to guide decisions
- You can create models and dashboards, with SQL querying as a plus
- You bring a structured approach to complex problems and can execute amid uncertainty
Who this fits
This director-level role suits a hands-on people leader who can own both growth marketing and sales execution. The team is about ten people, and the role is based in Manila with at least two office days each week in BGC and remote work the rest of the time. The posting says seven or more years of experience is likely, while also welcoming candidates with less experience who have demonstrated excellence and rapid progress.
From the employer
First Circle is an SME-focused, credit-centric, and multi-product NeoBank in SE Asia which is fast-growing (>100%), profitable, and internationalising soon.
We started life as an SME lender in the Philippines in 2016 to solve the SME credit gap by using technology to systemise underwriting, deliver exceptional UX, and automate away delivery costs. We’ve delivered our clients the fastest, cheapest, most flexible credit line available to businesses anywhere in Southeast Asia. We’ve been rewarded with both fast growth and exceptional unit economics, a rare combination in our space.
Over the past two years we’ve expanded our product range to include business bank accounts & payments, e-Invoices, corporate credit cards, rooftop solar, and most recently deposits catalysed by securing a full bank charter in the Philippines. In 2027, we’ll expand our geographical coverage to include at least two new markets in APAC.
Our excellent track record results from our people & culture. We combine high standards & intensity with a collegiate environment. Our barometers of success are the rate of personal growth of our people, how long high performers choose to stay, and ensuring we raise the bar with every hire.
We’re hiring a Head of Inbound Sales & Marketing, reporting directly to the VP of Operations. Your role sits at the intersection of growth marketing and sales execution: owning the full inbound engine from top of funnel lead generation through to bottom of funnel sales conversion. This is a high-impact, high-ownership role leading a team of ~10 with clear opportunity to double our inbound volumes in the next 12 months.
First Circle is changing small business banking in the Philippines. The sky is the limit for someone who wants to get stuck in and make a difference.
What you'll own
- Digital performance marketing (paid and organic): strategy, execution, and optimisation
- CRM and lifecycle marketing: driving conversion and repeat engagement across the customer base
- Channel development: identifying and building new origination channels: partnerships, agencies, referral networks, events, and anything else that moves the needle
- Inbound sales: working alongside your team to close deals, not just manage from a distance
- Specialist sales: selling to our existing customer base as we broaden our portfolio of financial products and services
- Brand marketing: lighter touch, but you'll have a view on brand positioning and GTM strategies
What success looks like in year one
- 2x inbound sales volume
- A diversified, growing channel mix with one or two new origination channels proven
- A high-performing team that's hitting targets and developing
Requirements
You've led digital marketing and inbound sales teams, and you know what high-performing growth marketing looks like. You're comfortable managing people and getting into the weeds. You likely have 7+ years’ experience, but we are more interested in your ability and potential than total career experience..
If you have less experience than this but you have demonstrated excellence in your work and you are on a fast upward trajectory we are also interested in hearing from you.
In terms of skillset, you are:
- A player-coach: you lead, but you also do
- Data-driven: you make decisions from numbers, not instinct alone
- Analytical: you can build a model, make a dashboard, and ideally write queries in SQL
- A strong problem solver: you take a logical and structured approach to tackling complex and novel situations
- Highly practical: you get stuff done. You will roll up your sleeves, move fast, and can operate in ambiguity and uncertainty
- Commercially and strategically sharp: you can assess opportunities across a range of competing factors and work out a path forward that gives us the best shot at success
Benefits
- Direct line to senior leadership and genuine strategic influence
- A business with real scale potential and an underserved market to go after
- Hybrid work set-up: at least 2 days per week in our BGC (central Manila) office; remote the rest of the time.
- Benefits: HMO coverage from week one, life and accidental insurance, free catered lunches, monthly fitness, transportation, and accommodation allowance, and more.
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