Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)
Düsseldorf Full-time Senior Email Marketing
At a glance
Senior Email Marketing role at Find a job at GEA. Düsseldorf · full-time.
Pay not stated Email Marketing salary
RoleEmail Marketing
SenioritySenior
LocationDüsseldorf
EmploymentFull-time
PostedOct 27, 2026
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Set the global automation direction and roadmap, then oversee platform rollout, adoption and ongoing improvements
- Create shared rules for lead handling, segmentation, scoring, nurturing, campaigns, data quality and reporting
- Connect automation with CRM and other digital systems while accommodating divisional and local needs
- Help divisions plan and improve demand campaigns and automated journeys, supplying playbooks, training and advice
- Set measures for adoption, engagement, lead quality and pipeline, and coordinate change across Marketing, Sales, IT and Data
What you bring
- At least seven years in marketing automation, demand generation or digital marketing
- Hands-on leadership experience with marketing automation platforms
- A strong digital marketing background in an international, matrixed organization; B2B experience is preferred
- A record of improving governance and processes while driving technology use and organizational change
- Fluent English; German is an advantage
Who this fits
This senior role suits someone who can lead global platform ownership while partnering with divisional teams and aligning stakeholders across Marketing, Sales, IT, Data and the business. It is based in Düsseldorf, Germany.
From the employer
Responsibilities / Tasks
Strategic Leadership & Platform Ownership
- Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy
- Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization
- Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness
Governance, Standards & Demand Generation
- Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting
- Ensure seamless integration with CRM and the broader digital ecosystem
- Balance global standards with divisional and market-specific requirements
- Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation
Divisional Partnership, Adoption & Performance
- Serve as the strategic partner for Divisional Marketing teams
- Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys
- Provide playbooks, training and consulting to drive adoption and business value
- Foster a global community to share best practices and scale successful use cases across GEA
- Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact
- Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business
Your Profile / Qualifications
- 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
- Proven experience with leading Marketing Automation platforms
- Strong digital marketing background in an international, matrix organization, B2B background is a plus
- Track record in driving governance, process excellence, technology adoption and organizational change
- Strong analytical, stakeholder management and change leadership skills
- Fluent in English; German is a plus
What we offer:
- Work in a supportive, appreciative, and international team
- A modern work environment
- A wide range of personal and professional training and development opportunities to support your career
- Company pension scheme and accident insurance
- 30 vacation days per year plus December 24th & 31st off
- Employee benefits such as discounts on gym memberships, language courses, etc.
- Subsidized job bike scheme
- Good public transport connections with travel allowance
- One additional day off for volunteering
- Global bonus program
Did we spark your interest?
Then please click apply above to access our guided application process.
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