Product Analyst – Marketing & Audience Analytics
At a glance
Mid-level General Marketing role at Fincons.US. Los Angeles · contract.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and check audience groups for digital advertising, then activate them across media platforms, CDPs and data clean rooms
- Measure campaign results, audience quality and conversions, and create dashboards and reports to track campaign KPIs
- Maintain audience data flows and quality checks, resolving matching problems and activation issues
- Support CDP rollouts, workflow migrations and marketing technology connections while documenting processes for business and technical teams
- Work with data science on propensity scores and lookalike audiences, and find ways to automate workflows
What you bring
- Three to five years in marketing analytics, audience strategy, marketing operations or data products
- Strong SQL ability, Snowflake experience and work with large customer datasets
- Experience creating and activating audience segments through enterprise data platforms, CDPs or clean rooms
- Hands-on familiarity with Snowflake DCR, LiveRamp or Habu, plus working knowledge of AWS data pipeline services
- A bachelor's degree in computer science, information systems, analytics or another listed field
Who this fits
This role suits a mid-level analyst who can connect audience data work with marketing campaign measurement and activation. It is a contractor role based in Los Angeles.
From the employer
Job Description
Fincons Group is seeking a Product Analyst to support audience analytics, marketing campaign activation, measurement, and data operations for a client in the media and entertainment industry.
The ideal candidate will have experience working with large-scale customer data, audience segmentation, marketing technology platforms, and campaign performance analytics. This role requires strong analytical and technical skills, along with the ability to collaborate with Marketing, Data Science, Data Engineering, and Product teams to improve audience targeting, campaign effectiveness, and data-driven decision-making.
Key Responsibilities
Build, validate, and manage audience segments for digital marketing and advertising campaigns.
Support audience activation across media platforms, Customer Data Platforms (CDPs), and data clean rooms.
Analyze campaign performance, audience quality, conversion trends, and marketing effectiveness.
Develop dashboards, reports, and measurement frameworks to track campaign KPIs.
Support CDP implementation, audience workflow migrations, and marketing technology integrations.
Develop and maintain audience data pipelines, quality checks, and monitoring processes.
Troubleshoot data discrepancies, audience matching issues, and campaign activation challenges.
Collaborate with Data Science teams to support machine learning models, propensity scoring, and lookalike audiences.
Identify opportunities to automate workflows and improve data reliability and operational efficiency.
Work closely with business and technical stakeholders to document processes and support platform adoption.
Required Qualifications
3–5 years of experience in marketing analytics, audience strategy, marketing operations, or data products.
Strong SQL skills and hands-on experience with Snowflake and large-scale customer datasets.
Experience building and activating audience segments using enterprise data platforms, CDPs, or data clean rooms.
Experience with data clean-room technologies such as Snowflake DCR, LiveRamp, or Habu.
Working knowledge of AWS services supporting data pipelines and marketing activation.
Familiarity with Git and version control practices.
Experience with audience matching, campaign measurement, data validation, and reporting.
Strong analytical, problem-solving, communication, and stakeholder management skills.
Bachelor's degree in Computer Science, Information Systems, Analytics, Marketing, Statistics, or a related field.
Preferred Qualifications
Experience implementing or migrating workflows to a Customer Data Platform (CDP).
Knowledge of LiveRamp/RampID, identity resolution, and privacy-focused data collaboration.
Familiarity with Python, dbt, and modern analytics engineering practices.
Exposure to machine learning, propensity modeling, and audience scoring.
Experience in media, entertainment, streaming, or digital advertising.
About Fincons Group
Fincons Group is an international IT consulting and digital transformation company specializing in innovative technology solutions. We partner with leading organizations across industries, including media and entertainment, to deliver impactful digital solutions and drive business transformation.
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