Senior Manager, Paid Search & YouTube

Welcome to Fi.   We’re a passionate team from Square, Google, Oura, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.   The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.   If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.   Fi is looking for a Senior Manager, Paid Search & Youtube!

Fi is looking for a Senior Manager who's personally scaled Search, Performance Max, Demand Gen, and YouTube at meaningful spend, knows how to run YouTube as both a reach and a performance channel, and doesn't take platform numbers at face value. You'll build and run campaigns yourself, set the strategy, own performance against acquisition targets, and be the single accountable owner for the channel. Performance marketing sits at the center of our growth, and the decisions made in this seat move real revenue.

What You'll Do:

• Own hands-on execution across the full Google Ads portfolio: Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and YouTube -- you build campaigns, manage bidding, pace budgets, and make the scaling calls yourself
• Drive your channel's contribution to our shared blended CAC target while protecting volume, partnering with Finance on true unit economics rather than platform-reported numbers
• Own YouTube strategy across the upper and lower funnel, including reach vs. Demand Gen mix, reallocation tests, and conversion lift studies that quantify incremental impact ahead of peak period
• Manage Performance Max with the right asset groups, audience signals, and brand exclusions, plus the visibility to know where spend is actually landing
• Own the creative brief-to-asset pipeline for paid search and YouTube, representing the channel in creative reviews and partnering with Brand and Creative on video and asset production
• Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists at parity across campaigns
• Manage brand safety and fraud controls including placement and content exclusions and suitability settings across YouTube and Display
• Own the paid-side requirements, QA, and troubleshooting for Shopping feeds in partnership with internal feed teams
• Build and maintain reporting in Northbeam and Databricks, plus the weekly Google performance narrative reconciled against source-of-truth reporting
• Manage platform partner relationships with Google reps, including beta access, budget, billing, and spend reconciliation
• Run an incrementality and testing practice (lift studies, geo tests) that validates spend is driving net-new customers, not harvesting existing demand
• Lead peak planning for product launches, BFCM, and holiday, including budget scenarios, creative readiness, and bidding strategy

What You'll Bring:

• 6+ years in performance marketing with deep, hands-on ownership of Google Ads across Search, Performance Max, Demand Gen, and YouTube, ideally at a DTC or subscription brand at meaningful scale -- you have personally built and scaled these accounts
• A track record of scaling spend efficiently against CAC, ROAS, or contribution-margin targets, with real examples of decisions that moved the number
• Real experience running YouTube as both a reach and a performance channel, including conversion lift or brand lift study design and interpretation
• Fluency with Google tag setup, enhanced conversions, customer match, and exclusion list management
• Comfort pulling and interrogating your own numbers -- you don't take platform-reported results at face value; SQL or BI tool experience is a plus
• Clear communication, including the ability to brief executives and write a crisp performance recap a non-marketer can follow

Why You'll Love Us:

• Time to Recharge: Enjoy flexible PTO to take the breaks you need.
• Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
• Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
• Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
• Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
• Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
• Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.