Senior Associate, Digital Communications
At a glance
Senior Communications role at FGS Global. Hong Kong.
Pay not stated Communications salary
growthroles summary, based on the employer's posting.
What you'll do
- Run social, paid media and content campaigns across client accounts, managing work from daily execution through optimisation
- Coordinate with strategy, financial communications and public affairs teams to deliver joined-up client mandates
- Build campaign materials with designers, including scripts and briefs, and coordinate production
- Track social activity and provide rapid-response support on crisis communications work
- Turn social audits, campaign results and competitor reviews into practical recommendations for clients and internal teams
What you bring
- At least three years in digital marketing, communications or a related area
- Full professional written and spoken English plus Chinese, in Cantonese, Mandarin or both
- Hands-on experience managing campaigns across several digital platforms, including Chinese-language content on platforms such as WeChat or Xiaohongshu
- Working proficiency with LinkedIn, Meta, Google Ads, WeChat and Xiaohongshu
Who this fits
You’ll suit a hands-on, client-facing role for someone comfortable juggling several mandates with limited oversight and tight deadlines. The position is based in Hong Kong and sits within the Asia practice, working directly with the regional Digital Director.
From the employer
Senior Associate, Digital Communications
Location: Hong Kong
Overview of the Firm
FGS Global helps the world's most influential leaders move minds and markets. Working where business, government, and public opinion intersect, we advise CEOs, boards, and leadership teams at the most consequential moments.
We work as one team across geographies and disciplines - bringing together specialists with backgrounds in communications, finance, law, government, journalism, data science, and digital. Whatever the moment demands, we combine multidimensional perspectives to help leaders anticipate what's next, engage the stakeholders who matter, and drive meaningful outcomes.
Across 31 global offices, we draw on the full depth of the firm so clients can operate with clarity, act with confidence, and lead with trust. This collaborative approach has established FGS as a market leader: we are consistently ranked Band 1 for Crisis & Risk Management and Litigation Support by Chambers and Partners, and were ranked the #1 Global M&A PR firm by deal value and deal count for four consecutive years (Mergermarket, 2025).
The Role
This is a hands-on digital communications role based in Hong Kong, sitting within FGS Global's Asia practice. The Senior Associate will work directly with the regional Digital Director to execute and manage digital mandates across a diverse portfolio of clients spanning financial services, consumer, and technology sectors.
The role requires someone who is digitally native, commercially aware, and comfortable operating across multiple platforms. Fluency in English and Chinese (Cantonese and/or Mandarin) is essential, as is practical experience with Chinese-language digital platforms including WeChat and Xiaohongshu.
Key Responsibilities
Account Management
- Support the Digital Director in managing day-to-day client relationships and communications
- Coordinate with internal teams across strategy, financial communications, and public affairs to deliver integrated mandates
- Contribute to new business pitches and proposals as required
Digital Campaign Execution
- Lead day-to-day execution of social media, paid media, and content campaigns across client accounts
- Manage and optimise campaigns across LinkedIn, Meta, Google, WeChat, and other relevant platforms
- Support creative production workflows including scripting, briefing, and production coordination
- Execute social media monitoring and rapid response support for crisis communications mandates
- Collaborate closely with designers to ensure visuals align with digital strategy
Reporting and Analytics
- Conduct social media audits, campaign reporting, and competitive analysis
- Prepare performance reviews with clear, actionable insights for clients and internal teams
- Monitor platform trends and algorithm changes relevant to client accounts
- Familiarity with social listening platforms
Qualifications and Skills
Experience
- 3 or more years of experience in digital marketing, communications, or a related field
- Agency or professional services experience preferred
- Demonstrated experience managing multi-platform digital campaigns from strategy through to execution
Technical Skills
- Proficiency across LinkedIn, Meta, Google Ads, WeChat, and Xiaohongshu
- Experience with social media management and scheduling tools (e.g. Hootsuite, Sprout Social, or equivalent)
- Competency in campaign reporting and analytics platforms
- Familiarity with video production workflows and basic design tools (e.g. Canva, Adobe Suite) an advantage
Language
- Full professional proficiency in written and spoken English and Chinese (Cantonese and/or Mandarin)
- Practical experience creating and managing Chinese-language digital content
Skills & Qualities
- Self-starter who can manage multiple mandates with minimal oversight
- Strong attention to detail and ability to work to tight deadlines
- Collaborative team player comfortable in a fast-paced, client-facing environment
- Sound editorial judgment and a strong sense of brand voice across different clients and platforms
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