Head of Marketing Strategy

FeverUp Open · verified Aug 21, 2026

Madrid Director Marketing Leadership

Leadership Marketing Leadership role at FeverUp. Madrid.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set Fever’s worldwide acquisition strategy to grow efficiently and profitably across markets
Direct paid acquisition across search, social, display, programmatic, affiliates, and new platforms
Use attribution, experimentation, automation, and analytics to improve conversion and customer value
Build and develop a large acquisition marketing team with a rigorous, creative culture
Manage media partners, budgets, forecasts, pacing, and acquisition P&L performance

What you bring

At least twelve years in performance marketing, growth, or acquisition strategy
Experience managing nine-figure marketing budgets and producing measurable growth
Strong expertise in scaled paid media, attribution, experimentation, and performance analytics
A record of owning P&L results and improving profitability through efficient spending
Ability to lead large teams across global markets, audiences, and regulatory settings

Who this fits

You’ll suit a senior marketing leader who can move between long-term strategy and detailed execution, with a strong interest in culture, live experiences, and technology. The role is based in Madrid with a hybrid setup and requires leadership across global markets and cross-functional teams.

From the employer

Hey there!
We’re Fever, the world’s leading tech platform for culture and live entertainment.

Our mission? To democratize access to culture and entertainment. With our proprietary cutting-edge technology and data-driven approach, we’re revolutionizing the way people engage with live entertainment.

Every month, our platform inspires over 300 million people in +55 countries (and counting) to discover unforgettable experiences while also empowering event creators with our data and technology, helping them scale, innovate, and enhance their events to reach new audiences.

Our results? We’ve teamed up with major industry leaders like Netflix, F.C. Barcelona, and Primavera Sound, presented international award-winning experiences, and are backed by several leading global investors! Impressive, right?

To achieve our mission, we are looking for bar-raisers with a hands-on mindset who are eager to help shape the future of entertainment!

Ready to be part of the experience?

Now, let’s discuss this role and what you will do to help achieve Fever’s mission.

Meet The Team

As the Marketing Strategy team, we drive growth by attracting new users and increasing the reach, visibility, and sales of our experiences and brands. We create data-driven campaigns that connect with the right audiences across channels like Meta, TikTok, Google, TV, and more. From strategy to execution, we’re focused on generating awareness, boosting engagement, and turning interest into action.

Join us and help shape the campaigns that inspire millions to discover and book unforgettable experiences.

The Role:

We are seeking a Head of Marketing Strategy to lead Fever’s global growth engine. This role will own the strategic direction and performance of paid marketing channels and user acquisition initiatives. You’ll manage millions of dollars in annual media investment, lead a large cross-functional marketing organization, and take full ownership of P&L performance.

This position requires a combination of strategic vision, data-driven execution, creative leadership, and business acumen — someone who can operate at both the macro and micro level to scale one of the fastest-growing entertainment platforms in the world.

What You´ll Do

Strategic Leadership

Define and execute Fever’s global acquisition marketing strategy to drive growth, efficiency, and profitability across all markets.
Own the acquisition P&L, ensuring scalable, sustainable ROI across channels and geographies.
Translate business goals into actionable marketing roadmaps that connect strategy, creative, and analytics.

Performance Marketing & Innovation

Oversee paid acquisition across channels including Paid Search, Paid Social (Meta, TikTok, YouTube, etc.), Display, Programmatic, Affiliates, and emerging platforms.
Drive data-driven decision-making through advanced measurement, attribution modeling, and automation.
Lead creative experimentation and personalization strategies to improve conversion and lifetime value.
Champion innovation by testing new channels, formats, and technologies to reach new audiences globally.

Team Leadership

Build, mentor, and scale a world-class acquisition marketing organization.
Foster a high-performance culture that combines analytical rigor, creativity, and operational excellence.
Collaborate with cross-functional leaders in Growth, Creative, Product, Data, CRM, etc to ensure integrated growth initiatives.

Operational Excellence

Manage strategic relationships with major partners and ad platforms.
Oversee forecasting, budgeting, and pacing to ensure optimal spend and efficiency.
Implement frameworks for continuous testing, performance tracking, and ROI optimization.

Who You Are

12+ years of experience in performance marketing, growth, or acquisition strategy, ideally within digital marketplaces, consumer tech, or entertainment platforms.
Proven success managing nine-figure marketing budgets and delivering measurable business growth.
Deep expertise in paid media strategy and data-driven optimization at scale.
Strong command of attribution, experimentation design, and performance analytics.
Track record of P&L ownership and driving profitability through efficient investment.
Inspirational leader capable of managing large teams and fostering a high-impact culture.
Global mindset — comfortable operating across diverse markets, audiences, and regulatory environments.
Passion for culture, live experiences, and technology.

Why You´ll love It Here

Attractive compensation package with room to grow.
40% discount on all Fever events and experiences + free Candlelight voucher.
Flexible remuneration with Cobee: meals, transport, training, and nursery support (tax-exempt).
Payflow: option to access part of your salary in advance.
Taxdown: help optimizing and filing your taxes. You can pay an upgrade to manage the Beckham law with them, among other procedures
Private health & dental insurance with Cigna: 100% covered by Fever. You can also add your family members via flexible remuneration.
Wellhub membership for gym and wellness access: 100% covered by Fever up to the Silver plan.
Language learning support: English and Spanish lessons.
Hybrid work setup: home office friendly with a central Madrid office location.
Snacks, drinks, and fresh fruit are always available at the office.
Dynamic international team: a young, talented group creating a great work environment.

Thank you for considering joining Fever. We cannot wait to learn more about you!

If you want to learn more about us: Fever's Blog | Tech.Eu |TechCrunch

Fever is committed to creating an inclusive and diverse workspace where everyone's background and ideas count. Our main goal is to find the best possible talent regardless of place of birth, racial or ethnic origin, gender, gender identity, religion, opinion, sexual orientation, disability, pregnancy, marital status, age or caring responsibilities. We encourage everyone to apply!

If you require any kind of accommodation during the selection process please contact our Talent team so we can help you by providing a welcoming and seamless journey.

If you want to know more about how Fever processes your personal data, click here Fever - Candidate Privacy Notice