National Field Sales Manager, SG
At a glance
Mid-level Sales Leadership role at Ferrero. Singapore, 05, SG.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Lead and develop field sales and merchandising staff against sales, distribution, visibility, and execution goals
- Improve store execution by addressing product availability, display quality, shelf presence, and promotion compliance
- Plan customer promotions, visibility work, and stock allocation with key account managers
- Use sales data to spot execution gaps, assess promotional and space-buy spending, and take corrective action
- Coordinate field delivery of brand and category launches, especially during major commercial periods
What you bring
- A university qualification in business, marketing, commerce, or a related area
- Experience leading field sales, sales operations, or commercial execution in FMCG, consumer goods, retail, or a related sector
- Fluency in English and Mandarin Chinese
- Strong knowledge of Singapore retail, including traditional and modern trade and impulse channels
Who this fits
This is a people leadership role focused on field execution across Singapore, with coordination across key accounts and commercial teams. It suits someone with relevant sales leadership experience and strong analytical, communication, and team-development skills.
From the employer
About the Role:
A National Field Sales Manager leads field sales execution across Singapore and drives excellence at the point of sales. This role is responsible for maximizing in-store visibility, optimizing promotional investments, and ensuring best-in-class execution across traditional and modern trade channels. Working closely with Key Account Management, Trade Marketing, Supply Chain, and Marketing teams, the National Field Sales Manager will translate commercial strategies into effective field execution while leading and developing the field operations team.
Main Responsibilities:
- Lead and develop the field sales and merchandising team to deliver sales, distribution, visibility, and execution objectives
- Drive superior in-store execution by ensuring optimal product availability, display quality, shelf presence, and promotional compliance
- Collaborate with Key Account Managers to plan and execute customer-specific activities, including promotional activations, visibility initiatives, and stock allocation strategies
- Monitor and optimize investments in visibility and space-buy activities to maximize commercial return and execution effectiveness
- Leverage sales and execution data to identify opportunities, monitor performance, and implement corrective actions
- Track promotional activities, pricing trends, and competitive developments to provide actionable market insights
- Ensure effective communication and alignment between the field team and cross-functional stakeholders
- Lead execution during key commercial periods and support the successful rollout of category and brand initiatives
- Manage store-level operational challenges and contribute to continuous improvement of field sales processes
About You:
- University Degree in Business, Marketing, Commerce, or a related discipline
- Demonstrated experience leading field sales, sales operations, or commercial execution within FMCG, consumer goods, retail, or a related industry
- Strong understanding of Singapore's retail landscape, including modern trade, traditional trade, and impulse channels
- Experience working closely with key accounts and cross-functional commercial teams
- Strong analytical capabilities with the ability to translate data into actionable recommendations
- Proficiency in Microsoft Excel, PowerPoint, and other business reporting tools
- Excellent stakeholder management, communication, and leadership skills
- Strong team management and team development capabilities
- A proactive, resilient, results-oriented mindset with the ability to thrive in a dynamic environment
- Fluent in English and Mandarin Chinese; additional language capabilities are considered an advantage
What We Offer:
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About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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