Marketing Generalist
At a glance
Mid-level General Marketing role at Faraday Norton. Marousi · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set marketing plans for the group's objectives and keep brand use consistent across its business units
- Run corporate identity and targeted campaigns across online and offline channels
- Shape positioning, messaging and launch plans for portfolio companies' new and existing offerings
- Use AI tools for content, research and analysis, and build prompts and workflows the team can reuse
- Build campaign pages and prototypes, then research markets, track results, manage budgets and coordinate outside providers
What you bring
- A bachelor's degree in marketing, communications, business or a related area
- Three to five years in marketing, preferably with product marketing or go-to-market work
- Daily practical use of ChatGPT, Claude or Gemini, with examples of work or workflows you have created
- Experience using AI builders to create and launch a landing page or simple tool without engineering support
- Strong Greek and English communication, plus hands-on knowledge of digital marketing and analytics, CRM or automation tools
Who this fits
This suits a mid-level marketer who can move between brand work, product positioning, campaigns and practical AI-assisted execution. The role is onsite in Marousi, Greece, and requires strong Greek and English.
From the employer
Faraday Norton is a privately owned investment group, operating in the real estate, energy, and other business sectors, in Greece and abroad.
We are looking for an AI-fluent Marketing Generalist to drive marketing across our business verticals — shaping brand, executing campaigns, and supporting product positioning and go-to-market for offerings within our portfolio. AI is a core part of how this team works, not an afterthought.
Key Responsibilities
- Develop and execute marketing strategies aligned with the group's objectives, ensuring brand consistency across business units.
- Manage corporate identity and deliver targeted campaigns across digital and offline channels.
- Support product marketing across portfolio companies — positioning, messaging, and go-to-market for new and existing offerings.
- Use AI tools (ChatGPT, Claude, Gemini) daily for content, research, analysis, and ideation; design prompts and lightweight workflows that scale across the team.
- Rapidly build landing pages, microsites, and campaign prototypes with AI builders like Lovable, v0, or Bolt — without waiting on dev resources.
- Run market research, track performance, and manage marketing budgets for maximum ROI.
- Coordinate external agencies, freelancers, and service providers.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's is a plus.
- 3-5 years in a marketing role, ideally with product marketing or go-to-market exposure.
- Hands-on fluency with AI tools (ChatGPT, Claude, Gemini) — daily user, with concrete examples of output or workflows built.
- Practical experience with AI builders (Lovable, v0, Bolt, Replit, Cursor or similar) — able to ship a landing page or simple tool end-to-end without engineering.
- Solid prompt-engineering judgment and curiosity about emerging AI capabilities (agents, automation, vibe-coding).
- Strong grasp of digital marketing (SEO, SEM, email, social) and hands-on experience with analytics, CRM, and marketing automation tools.
- Exceptional written and verbal communication in Greek and English.
- Strong project management, creative thinking, analytical mindset, and a proactive, detail-oriented approach.
Benefits
- Competitive compensation commensurate with experience.
- A modern, AI-forward marketing stack (ChatGPT, Claude, Lovable, v0, and more) with budget and freedom to experiment.
- Continuous learning and internal growth opportunities.
- A dynamic, entrepreneurial culture with exposure to high-impact projects across multiple industries.
Join us at Faraday Norton and take the next step in your marketing career — alongside a visionary team in a fast-paced, forward-thinking investment environment.
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