Senior Manager, Marketing - France / BeNeLux
Senior Marketing (General) role at Fanatics Collectibles. Paris · €74,580–€108,130 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build local marketing plans for Topps sport and entertainment collections, adapting global direction to French and Benelux tastes
- Rebuild Topps' presence in the region by spotting opportunities, partners and cultural entry points
- Run integrated campaigns spanning PR, influencers, digital, social, co-marketing, sampling and media deals
- Plan and shape local events including Topps' own, setting goals, talent and messaging
- Own supplier and agency relationships, manage budgets, and study campaign results to guide future work
What you bring
- A degree in marketing, business or a related subject
- Between five and ten years in marketing, ideally in sport, entertainment, collectibles or consumer brands
- Firsthand experience of the French and Benelux markets
- Genuine knowledge of and passion for football and sport
- Fluency in French and English, with Dutch a bonus
Who this fits
This suits a hands-on marketer based in Paris who knows the French and Benelux markets and loves sport. You'll work with an international, decentralized team and need to juggle many projects while executing precisely. The stated salary runs from 74,580 to 108,130 EUR gross per year.
From the employer
About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Team
Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.
Role Summary
Fanatics Collectibles is seeking a dynamic and experienced Marketing Manager to join our team in Paris. This role is crucial in driving the growth of Topps’ Sport and Entertainment collectibles in the French and Benelux markets. The successful candidate will be responsible for developing and executing locally relevant marketing strategies, building strong partnerships and delivering integrated campaigns tailored to different consumer audiences and channels to grow the collector community, strengthen Topps' premium positioning and accelerate category growth across France and Benelux.
Key Responsibilities:
Marketing Strategy and Planning:
- Develop and implement effective marketing plans and brand strategies for sport & entertainment collections tailored to the French and Benelux markets, ensuring alignment with global direction while adapting to local consumer behaviour and culture, retail landscape and growth opportunities. Rebuild and strengthen Topps’ local marketing presence in France and Benelux, identifying market opportunities, key partners and cultural entry points.
- Manage fully integrated campaigns across PR, influencer marketing, digital and social, co-marketing activities, sampling initiatives and media partnerships.
- Drive category growth by engaging fans, expanding the collector community, recruiting new collectors through impactful marketing initiatives.
- Lead the planning and strategic direction of local events, including Topps-owned events, defining event objectives, talent involvement and communication strategy.
- Act as the main point of contact for all suppliers, agencies and partners, owning and developing the relationships to maximise brand visibility and marketing impact.
- Budget management for all marketing activities.
- Analyse performance of campaigns/activations to inform future marketing and communication strategies.
Qualifications:
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- 5-10 years of marketing experience, ideally in sport, entertainment, collectibles, consumer products or culturally relevant brands
- Experience working in the French and Benelux markets.
- Proven track record of delivering successful marketing campaigns.
- Strong passion for and comprehensive knowledge of football and sports.
- Self-confident, energetic, proactive, organized, highly detailed, and goal-oriented.
- Strong influencing, communication, and interpersonal skills with a ‘can-do’ mindset.
- Ability to work collaboratively and autonomously in a fast-paced team environment.
- Proven ability to multitask, juggle multiple projects, and effectively determine priorities.
- Experience working with an international, decentralized team.
- Hands-on, pragmatic, and results-oriented.
- Ability to think creatively and strategically while also being able to execute flawlessly.
- Fluent in French and English; Dutch proficiency is a plus.
Preferred Qualifications:
- Experience working for an international company.
- Personal affinity with or direct experience in collectible sports and/or entertainment products.
Base Salary Range: €74,580–€108,130 gross annually. Final offer will depend on skills, experience, internal equity, and location (where applicable).
The above list of job duties is not exclusive or exhaustive and the post holder will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.
Subject to applicable laws, Fanatics Collectibles may choose to run a background check.
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