Head of Retailer Product Marketing
Faire Open · verified Aug 2, 2026 Leadership Product Marketing role at Faire. San Francisco · $208,000–$286,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the strategy for how Faire positions its value to retailers and grows their share of wallet
- Build a single coherent retailer narrative across launches rather than scattered product stories
- Run the 'Opening Soon' motion to bring on retailers launching new stores and lift conversion
- Drive go-to-market end to end for complex retailer products, from positioning through multi-channel rollout
- Lead and coach a team of PMM individual contributors, setting direction and reporting to the CMO
What you bring
- Track record managing product marketing ICs at different career stages, knowing when to lean in or step back
- Direct ownership of GTM for complex products, covering positioning, messaging and execution across channels
- A builder's instinct to create playbooks and structure where none yet exist
- Deep focus on retailers, spending real time with them and cutting messaging that doesn't land
- Comfort tying positioning and GTM to business metrics like GMV and retention, and using AI tools in your work
Who this fits
This suits a director-level product marketer who thrives building PMM structure in scaling environments and holding a narrative together across many launches. You are decisive with incomplete information and get pulled into roadmap conversations early. The role is hybrid in San Francisco, with three office days a week and up to four remote weeks a year. Retail, SMB, or two-sided marketplace experience is a plus but not required.
From the employer
About Faire
Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.
We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
You'll own retailer product marketing at Faire. Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them. You'll be the senior thought partner to the Retailer Product org, Revenue, Marketing, and Ops, bringing the retailer point of view into the room and connecting every launch to the bigger picture. You'll lead a team of product marketers and report to our CMO.
What you’ll do
- Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle
- Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them
- Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution
- Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end
- Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight
- Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact
- Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work
Qualifications
Must haves:
- Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back
- Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution
- A builder who creates structure where none exists. You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work
- Obsessed with the retailer. You spend real time with them, cut jargon and messaging that doesn't matter, and hold a coherent narrative across launches instead of a pile of product stories
- Strong cross-functional instincts. You build trust fast, disagree directly, commit cleanly, and are the person partners pull into rooms early
- Bias to ship. You'd rather launch something directionally right this month than perfect next quarter, and you make calls with incomplete information
- Fluent in the metrics that move the business. You connect positioning, messaging, and GTM to GMV, retention, and whichever KPIs matter, and use data to validate positioning and measure impact
- AI fluency. You actively experiment with and adopt AI tools to sharpen your own work, and model that for the team
Nice to haves:
- Retail or SMB experience, with a feel for how independent retailers and small business owners make decisions and what earns their trust
- Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
- High-growth or scaling environments where PMM infrastructure was still being built
- Background in STEM, management consulting, finance, or another quantitative field
Salary Range
San Francisco: The pay range for this role is $208,000 - $286,000 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.
Hybrid Faire employees currently go into the office 3 days per week on Tuesdays, Thursdays, and a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.
Why you’ll love working at Faire
- Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.
- Equipped to scale: We invest in what matters, including the latest enterprise AI tools, to help you work smarter and get more out of every day.
- Best in class: Our team is full of sharp, kind, and generous colleagues who care about their craft and about helping you grow in yours.
- Real rewards. Competitive pay, equity, and comprehensive benefits designed to support your life inside and outside of work.
- Belonging: We're intentional about building an environment where every Faire employee has equal access to opportunities, growth, and success.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.
Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)
Privacy
For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)