Marketing Operations Specialist, Beijing
At a glance
Mid-level Marketing Operations role at Fa Extu Saasfaprod1. Remote, China.
Pay not stated Marketing Operations Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Run day-to-day China website updates, publishing and quality checks while keeping pages aligned with brand design standards
- Operate local SCRM and marketing automation, setting lead scores, nurture sequences and timely SDR handoffs
- Maintain website lead-capture points and follow China’s PIPL rules for data storage and security
- Apply campaign tags and UTM tracking, then review website funnel results for marketing and sales leaders
- Coordinate execution between global marketing, local SDRs and external technical agencies
What you bring
- A bachelor’s degree and at least three years in B2B marketing, website or digital operations at a multinational technology company
- Practical experience with CMS tools, landing-page builders and web analytics such as Adobe Analytics
- Strong knowledge of China’s SCRM, WeCom and marketing automation tools, plus B2B funnel stages and Salesforce integration
- You communicate in Mandarin and English and bring solid project-management ability
Who this fits
This mid-level role suits someone who can connect website operations, digital campaigns and lead workflows across China’s marketing and sales teams. It is listed as remote in China.
From the employer
Are you passionate about digital and continuous improvement?
Are you looking to explore different facets of Marketing in a fast-paced learning environment?
Join our dynamic China Marketing Team!
We are seeking a proactive and detail-oriented Marketing Operations Specialist (Website & Digital) to join our China Marketing team.
Partner with the best
This role is pivotal in managing and optimizing the upcoming Akamai China standalone website (akamai.com.cn). Driving local digital marketing campaigns, and orchestrating our end-to-end inbound lead management workflows across web, WeChat, and local MarTech ecosystems.
As a Marketing Operations Specialist, you will be responsible for:
- Managing daily China website operations, CMS updates, page publishing, QA testing, and brand UI/UX compliance.
- Operating local SCRM/MA platforms, managing lead scoring, automated nurture workflows, and prompt SDR assignments.
- Overseeing local lead capture touchpoints, ensuring strict adherence to PIPL data residency and security protocols.
- Managing tagging and tracking across selected website analytic tools, familiar with UTM parameters for all digital campaigns.
- Tracking end-to-end website funnel metrics, delivering actionable insights to support marketing and sales leadership.
- Acting as the operational liaison connecting global marketing, local SDRs, and external technical agency partners.
Do what you love
To be successful in this role you will:
- Possess Bachelor's with 3+ years in B2B marketing, website, or digital operations within multinational tech environments.
- Have hands-on experience with modern CMS platforms, landing page builders, and web analytics like Adobe Analytics.
- Have deep familiarity with China's MarTech ecosystem: SCRM, WeCom, and marketing automation tools like Jingdigital.
- Demonstrate great understanding of B2B demand generation funnels, MQL/SQL lifecycles, and Salesforce CRM integration.
- Display excellent project management skills; bilingual in Mandarin and English for seamless global cross-functional collaboration.
- Have with AI-driven marketing tools, generative AI content creation, and Generative Engine Optimization is ideal.
About us
At Akamai, we make life better for billions of people, trillions of times a day.
Whether you're streaming live events, scrolling social media, watching your favorite series, or managing your savings, we're the engine behind the scenes. We provide the world's most distributed platform from Cloud to Edge to help the giants of the digital world work faster and stay more secure, making the internet a better experience for everyone.
Our focus is simple:
Cloud and Edge: Running apps closer to users for instant performance.
Security: Neutralizing threats before they ever reach your data.
Content Delivery: Scaling the world's biggest moments without a glitch.
AI: Enabling our customers to build, secure, and scale AI apps on the world's most distributed cloud platform.
At Akamai, we don't just support the internet; we power and protect it, because behind every great digital experience is a massive hidden challenge. And we're the ones who solve it. When millions of people hit play or pay, Akamai ensures it just works.
Benefits at Akamai: We support your health, well-being, finances, and life beyond work. See our benefits.
FlexBase adapts to your job's needs
Akamai's FlexBase program is yet another way we show our commitment to providing employees with an exceptional workplace experience. It's not about telling employees where to work; it's about supporting employees to do their best work.
We trust our incredible employees to work in ways that suit them best: at home, in an office, or a combination of both.
Connect with us on social and see what life at Akamai is like!
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