E-Commerce Marketing Specialist - Tapestry - Sandton Head Office
At a glance
Mid-level Ecommerce Marketing role at Fa Expc Saasfaprod1. Gauteng · full-time.
Pay not stated Ecommerce Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan digital campaigns across online channels, then track results and share performance reports
- Improve search visibility through keyword research, metadata changes and updates to website copy
- Run blog planning, review existing content, source imagery and upload material to the website
- Build customer journeys using email, WhatsApp, chatbots, push alerts and broadcast messages
- Review site and campaign data in Google Analytics 4 and Hotjar to guide conversion improvements
What you bring
- A marketing or business tertiary qualification
- At least one year of digital marketing work, including campaigns, content, social media and email
- Working knowledge of SEO, SEM, Google Analytics 4 and conversion-rate improvement
Who this fits
This suits a mid-level digital marketer comfortable switching between content, campaigns, analytics and customer messaging. The role is onsite in Sandton, Gauteng.
From the employer
Plan, execute, and report on digital marketing campaigns across multiple online platforms
Implement and optimize SEO strategies including keyword research, metadata updates, and website content optimization
Manage content marketing initiatives, including blog strategy, content audits, imagery sourcing, and website uploads
Develop website communication journeys through WhatsApp, chatbots, push notifications, and broadcast messaging
Create, implement, and optimize email marketing campaigns and automated customer journeys to drive engagement and sales
Develop lead acquisition strategies and manage customer databases for email, WhatsApp, and push notification communications
Execute social media marketing campaigns to increase brand awareness, website traffic, customer engagement, and lead generation
Monitor and analyze website, product and campaign performance using Google Analytics 4, Hotjar, and other reporting tools
Support Conversion Rate Optimization (CRO) initiatives by enhancing website content, user experience (UX) and user interface (UI)
Identify and manage external digital advertising opportunities and partnerships that align with brand objectives
Build and maintain relationships with external partners, agencies, and internal stakeholders to support marketing and eCommerce initiatives
Collaborate with internal teams to communicate product updates, website changes, and online marketing strategies
Marketing/Business Tertiary qualification
Experience:
Minimum of 1-year Digital Marketing experience including executing marketing campaigns, content creation, social media and email marketing.
Advantageous: Experience with the Magento eCommerce platform
Skills:
Understanding of SEM including Google PMax and Search Campaigns
Understanding of SEO
Copywriting skills.
Google Analytics 4 knowledge.
Conversion Rate Optimization knowledge including the use of tools such as Hotjar
Excellent communication skills
Strategic thinking
Excellent organizational skills with the ability to manage multiple tasks across different platforms
Behaviours:
Collaborative team player
Creative and innovative thinker
Agile and adaptable in a fast-paced environment.
Positive mindset
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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