Senior Customer Growth Marketing Specialist, Staples Promotional Products

Staples is business to business. You’re what binds us together.

While you may know Staples as the world’s leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning team!

The Senior Customer Growth Marketing Specialist (B2B) applies communications expertise, marketing strategy, and customer insights to develop impactful marketing programs that drive incremental sales and customer loyalty. This role owns the end-to-end execution of customer marketing initiatives, from targeted communications to complex, integrated campaigns, while determining the most effective channels, timelines, and strategies to achieve measurable outcomes.

With a strong focus on marketing automation, email marketing, campaign analytics, and customer growth strategies, this individual partners closely with internal stakeholders, key customer accounts, and international teams to increase awareness, engagement, and adoption of Staples Promotional Products’ branded merchandise programs.

What You’ll Be Doing:

• Develop annual customer marketing and communication plans that support business objectives and drive program growth.
• Own, create, and execute email marketing, lead nurture, and conversion campaigns using marketing automation platforms, including Marketo and Salesforce.
• Measure and analyze campaign performance across email and digital channels using reporting tools, UTM tracking, and Google Analytics 4 (GA4).
• Leverage data and customer insights to optimize campaign effectiveness, engagement, conversions, and revenue impact.
• Conduct in-depth customer and industry research to develop tailored marketing strategies and recommendations.
• Support Business Development efforts through customer case studies, targeted campaigns, sales enablement tools, and customer-specific marketing initiatives.
• Develop and manage e-blasts, e-store promotions, digital assets, banners, and printed marketing materials.
• Maintain compliant customer marketing lists and ensure adherence to applicable marketing regulations.
• Provide marketing support for events, sponsorships, catalogs, and customer-facing initiatives.
• Develop statements of work (SOWs) and help guide the delivery of agency-style marketing services for customers.
• Manage media budgets and ensure marketing programs are executed effectively within established guidelines.
• Direct the creation, production, and distribution of marketing communications that support organizational and customer objectives.
• Create presentations, webcasts, and supporting materials for customer and vendor initiatives.
• Collaborate with Canadian, U.S., and U.K. teams to leverage best practices, marketing assets, and innovative ideas across the business.
• Ensure all communications accurately reflect brand standards, customer goals, and compliance requirements.

What You Bring To The Table:

• Strong expertise in marketing communications with the ability to translate strategy into compelling customer-facing content.
• Experience developing and executing integrated B2B marketing campaigns that deliver measurable business outcomes.
• Hands-on experience with marketing automation, email marketing, customer engagement, and lead nurturing programs.
• Strong analytical skills with the ability to evaluate campaign performance and identify optimization opportunities.
• Excellent project management skills with the ability to balance multiple priorities, stakeholders, and deadlines.
• High attention to detail and commitment to delivering quality work in a fast-paced environment.
• Exceptional collaboration and communication skills with the ability to influence cross-functional teams and stakeholders.
• Confidence working with customers, agencies, vendors, and internal business partners.
• A proactive, solution-oriented approach and a passion for continuous improvement.

What’s Needed- Basic Qualifications:

• 3+ years of experience in a B2B marketing communications or customer marketing role.
• Outstanding written and verbal communication skills, including plain-language writing.
• Advanced proficiency with Microsoft Office applications.
• Hands-on experience with marketing automation platforms, campaign reporting, and performance optimization.
• Experience working with Marketo, Salesforce, or similar marketing technology platforms.
• Ability to develop business-focused marketing communications across digital and print channels.
• Strong organizational skills with demonstrated success managing multiple projects and deadlines.
• Ability to plan, manage, and execute end-to-end marketing communication initiatives.

What’s Needed - Preferred Qualifications:

• Bachelor’s degree or college diploma in Communications, Public Relations, Journalism, Business Administration, Marketing, or a related field.
• Bilingual capabilities in English and French.
• Experience with Google Analytics 4 (GA4), UTM tracking, and marketing performance attribution.
• Knowledge of marketing regulations, compliance requirements, and best practices.
• Experience supporting website development, content management, or digital marketing initiatives.
• Strong presentation skills with the ability to effectively communicate ideas to diverse audiences.
• Experience managing budgets and collaborating with external agencies.
• Design aptitude with the ability to translate marketing strategy into effective creative direction.
• Strong copywriting skills and experience developing creative briefs.
• Experience working within a customer-focused, agency-style, or promotional marketing environment.

We Offer:

• Inclusive culture with associate-led Business Resource Groups
• Vacation Allotment and Holiday Schedule
• Online and Retail Discounts, Company Match RRSP, Physical and Mental Health Wellness programs, and more!