Senior PR and Communication Officer, School of Continuing Education

SCHOOL OF CONTINUING EDUCATION

The School of Continuing Education (SCE), one of the seven Faculties/Schools of Hong Kong Baptist University (HKBU) and a major provider of continuing and professional education in Hong Kong, offers a wide range of full-time and part-time programmes at the post-secondary, undergraduate and postgraduate levels for young learners and working adults. SCE also offers in-house training and short courses to meet the community needs and market demands. Operating on a self-financed basis, SCE including its College of International Education currently employ about 400 full-time staff and 550 part-time instructors. SCE is inviting applications for the following position:

SCE is at an advanced stage of progressing towards its registration as a post-secondary college under the applicable law, with completion expected to be within a year. This transformation aims to enhance the internationalisation and diversification of higher education through distinctive, professional programmes that address societal manpower needs. As part of this exciting institutional evolution, successful candidates may be offered the opportunity to transition to the new post-secondary college (upon its successful registration) under a long-term development plan.

The Public Relations and Communication Section of the School is seeking a seasoned communications specialist to plan and co-ordinate PR and marketing activities to promote its programmes.

Senior PR and Communication Officer (Ref.: 26270305)

Responsibilities:

• Plan, execute and conduct performance analysis for a full spectrum of branding and advertising campaigns;
• Supervise the daily management and content creation of the School’s social media platforms;
• Develop bilingual promotional content and reports;
• Collaborate with internal units and vendors to ensure the smooth execution of promotional campaigns; and
• Coordinate events and promotional projects.

Requirements:

• A recognised degree in Communication/Marketing/Journalism/Language or an equivalent qualification, preferably with five years of relevant experience or above;
• An excellent command of both written and spoken Chinese and English;
• Self-motivated and adaptable, with good problem-solving skills;
• A good team player, proactive and capable of managing multiple projects effectively;
• Prior experience in copywriting and digital marketing, e.g., Meta Ads, Google Analytics, SEO, SEM;and
• Proficient in AI tools and creative design software (e.g., Adobe, Canva, and Illustrator) will be an advantage.

Shortlisted candidates will be invited to sit for a written test.

Subject to the decision of SCE and the new post-secondary college and other factors which may include (but are not limited to) availability of funding and performance, an offer of appointment may be made by the new post-secondary college (upon its successful registration) following the end of the fixed term contract.

Salary will be commensurate with qualifications and experience.

Application Procedure:

Applicants are invited to submit their applications at the HKBU e-Recruitment System. Those who are not invited for interview 8 weeks after submission of applications may consider their applications unsuccessful. Details of the University’s Personal Information Collection Statement can be found at https://hro.hkbu.edu.hk/en/worklife-at-hkbu/employee-favourable-environment.html#privacy-policy.

HKBU reserves the right not to make an appointment for the post advertised, and the appointment will be made according to the terms and conditions applicable at the time of offer.

Review of applications is ongoing until the position is filled.