1-1 Marketing Production Specialist
At a glance
Mid-level General Marketing role at Fa Ewjt Saasfaprod1. Australia · full-time · no salary stated · we estimate A$87,500–A$115,864 across Australia.
Fa Ewjt Saasfaprod1 has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Take outbound campaigns from request through launch across email, SMS and push
- Set audience segments, build campaigns and check personalization, dynamic content and other touchpoints before launch
- Shape CRM campaigns with product, contact and creative strategies, using predictive modeling and personalized content
- Run A/B and multivariate tests, then use the results to improve fan campaigns and conversions
- Improve onboarding and reactivation journeys with analytics and automation, and capture lessons for future campaigns
What you bring
- A bachelor’s degree and three to five years of relevant or similar work experience
- Hands-on CRM and marketing automation platform experience, plus HTML skills for editing campaign templates
- A strong grasp of channel metrics and reporting, along with Photoshop proficiency
Who this fits
This role suits someone who can manage campaign details independently while coordinating with internal teams, partners and vendors. You’ll need to handle a fast-moving production schedule with workload that varies across the year.
From the employer
Summary:
A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.
We are currently seeking a 1:1 Marketing Production Specialist on the Fan Engagement team that will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.
Responsibilities:
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
- Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
- Extracting key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Responsibilities:
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Audience segmentation & execution
- QA of touchpoints, personalization elements, any dynamic content, etc..
- Campaign build and deployment
- Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
- Extracting key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.
Required Education and Experience:
- Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
- Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
- Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
- HTML editing and working knowledge required to be able to make edits to templates
- Deep understanding of channel KPIs, metrics, and reporting.
- Proficience in Photoshop.
Other Key Attributes/Characteristics:
- Ability to work independently and as a team player to find ways to uncover opportunities
- Strong communication skills
- Strong project and time management skills with high standards of accuracy and organization
- Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
- Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
- Passion for innovation and solving difficult challenges
- Passion for sports is a plus
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