Supervisor, Social Ads & SEM
Hybrid Manila Mid-level Paid Search / PPC
Mid-level Paid Search / PPC role at Fa Ewji Saasfaprod1. Manila.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead and coach SEM and Social Ads analysts with clear expectations and regular feedback
- Track SLA, quality, productivity, AHT, resource use, and backlog, then correct misses
- Balance workload and shift coverage across both pods while monitoring attendance and leave
- Run calibrations, audits, onboarding, training, and cross-skilling to maintain standards
- Own escalations, reporting, client reviews, and process fixes across SEM and Social Ads
What you bring
- You can manage and coach analysts across SEM and Social Ads work
- You can assess campaign builds, optimizations, and change requests in Google Ads and Meta Ads
- You can investigate SLA misses, document root causes, and improve processes or SOPs
- You can present performance summaries and handle client questions about status, delays, and changes
Who this fits
You’ll suit a hands-on team leader who can oversee two pods, manage performance, and coordinate with SEO, Web Development, and Profile Fulfillment. You’ll also need to work with internal leaders and client stakeholders on escalations, priorities, and open actions. The role is based in Manila with a hybrid setup.
From the employer
Responsibilities:
- Team & Performance Management
- Team Leadership: Directly manage and coach a team of SEM Analysts and Social Ads Analysts, setting clear expectations and providing regular 1:1 feedback.
- Performance Monitoring: Track team and individual performance against AHT, SLA, quality, resource utilization, and productivity targets; drive corrective action where targets are missed.
- Capacity & Scheduling: Plan daily/weekly workload distribution across both pods, manage shift coverage, and monitor attendance, leave, and resource utilization.
- Calibration & Coaching: Run regular calibration sessions and quality reviews with analysts to align on quality standards and reduce rework.
- Onboarding & Training: Lead onboarding, training, and cross-training of new and existing analysts, including cross-skilling between SEM and Social Ads where needed to manage backlog.
- Delivery & Quality Oversight
- SLA Governance: Own SLA performance across both SEM and Social Ads workstreams; investigate and document root causes for SLA misses (e.g., platform issues, tracker errors, scope complexity) and drive process fixes.
- Quality Assurance: Conduct or oversee quality audits on campaign builds, optimizations, and change requests across Google Ads and Meta Ads; ensure audit checklists are current and consistently applied.
- Escalation Management: Serve as the first point of escalation for ambiguous client requirements, platform outages/bugs, and tooling issues (e.g., Salesforce tracker, SLA tracker); escalate further to Operations Manager or client stakeholders as needed.
- Process Improvement: Identify and implement process improvements, SOP updates, and automation opportunities to improve throughput, quality, and resource utilization across both pods.
- Reporting & Stakeholder Management
- Performance Reporting: Prepare and present weekly/monthly performance summaries (SLA pass rate, quality, productivity, resource utilization, backlog) for SEM and Social Ads to internal leadership and client stakeholders.
- Client Communication: Represent both teams in client weekly operations reviews; respond to client queries on campaign status, delays, and change requests.
- Action Log Ownership: Maintain and drive closure of open action items and proposals (e.g., SLA target proposals, tool access requests) raised with the client or internal leadership.
- Cross-Functional Coordination: Coordinate with adjacent teams (e.g., SEO, Web Development, Profile Fulfillment) on shared client priorities and dependencies.
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