Public Relations Specialist
At a glance
Mid-level Public Relations role at Fa Evzu Saasfaprod1. York · full-time · no salary stated · we estimate $85,000–$119,688 across the United States.
Fa Evzu Saasfaprod1 has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Help set yearly PR priorities, then carry out work across media relations, social media, community engagement and thought leadership
- Write and produce releases, speeches, articles, newsletters and digital content for public relations and business goals
- Publish content across social channels, watch audience responses and flag reputation concerns using established standards
- Photograph and film system activities, and coordinate events, media escorts and other on-site support
- Assist with crisis responses, rapid communications and internal communications projects
What you bring
- A bachelor's degree is required
- At least two years in communications, journalism or public relations
- You bring strong journalism writing, editing, project coordination and communication skills
- You can use computer tools confidently and are open to new technology and AI
Who this fits
This mid-level role suits someone who enjoys interviewing, writing, visual content creation and event execution in a collaborative communications team. Periodic travel is expected, estimated at fifteen percent.
From the employer
General Summary
Executes public relations plans in support of WellSpan's strategic plan and short- and long-term goals. Proactively identifies public relations opportunities and needs related to media relations, social media, community engagement and thought leadership. Contributes to an integrated, collaborative, data-driven Public Relations team that is known for high reliability and excellence in execution. Must be an exceptional interviewer, visual creator and writer, enjoy executing events, and being part of a highly collaborative, innovative, and data driven Marketing and Communications function.
Duties and Responsibilities
Essential Functions:
- Works collaboratively with the Public Relations team to identify priorities and develop/implement annual plans to support strategic priorities or implement best-in-class public relations work.
- Supports the Program Leads of Media Relations, Social Media, Community Engagement and Thought Leadership in plan execution.
- Aids in the creative execution of PR activities to enhance brand reputation and engagement.
- Provides event support, media escorts and other onsite support as needed.
- Supports crisis communication and rapid response efforts.
- Continuously scans the internal and external environment, understands the system’s major strategic and operating priorities.
- Writes and produces content including media releases, e-newsletters, talking points, speeches, articles, publications, brochures, posters, news releases, feature stories, online content, etc.
- Supports the planning, creation and publishing of content across WellSpan social media channels and other digital platforms to support public relations, marketing and business objectives.
- Monitors social media channels for comments, messages, reviews and emerging reputation issues; conducts social listening and assists with analytics reporting to identify trends, measures audience engagement and escalates concerns according to established standards.
- Responsible for photography and videography of system functions and other related activities.
- Plans and coordinates meetings and special events to meet designated objectives.
Common Expectations:
- Maintains established policies and procedures, objectives, quality assessment and safety standards.
- Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
- Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.
- Assists in proofreading, writing and idea development for internal communications projects.
Travel Requirements:
- Estimated Amount: 15% - Periodic travel required primarily for meetings, trainings, and periodic visits to clients, project sites, or system locations.
Qualifications
Minimum Education:
- Bachelors Degree Required
Work Experience:
- 2 years Experience in Communications, Journalism or Public Relations, preferably with experience in a large, complex healthcare organization. Required
Knowledge, Skills, and Abilities:
- Excellent written/oral communications, interpersonal and organizational skills.
- Strong computer skills and willingness to embrace new technology and artificial intelligence.
- Strong journalistic writing, copyediting and project management skills.
- Familiarity with internal communications platforms and tools (e.g., Yammer, intranet systems).
- Strong project management and organization abilities.
Benefits Offered:
- Comprehensive health benefits
- Retirement savings plan
- Paid time off (PTO)
- Education assistance
- Financial education and support, including DailyPay
- Expanded Paid Parental Leave
For additional details: Benefits & Incentives | WellSpan Careers (joinwellspan.org)
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