Director, Development Demand Center (Inside Sales Leader)
At a glance
Leadership Sales Leadership role at Fa Evax Saasfaprod1. GA, United States · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Build and continually refine the Americas demand center for hotel-owner and developer growth
- Generate, qualify, and nurture opportunities through coordinated marketing and sales acceleration programs
- Use market planning with Development leaders to focus on promising opportunities and improve pipeline conversion
- Improve CRM, data, reporting, and SDR demand-generation processes with technology and analytics teams
- Coach the inside sales team while setting performance measures, value propositions, content, and enablement tools
What you bring
- At least ten years across B2B marketing, demand generation, sales enablement, commercial strategy, or business development
- Background creating or running demand centers, inside sales, growth marketing, or commercial acceleration programs
- Working knowledge of CRM, marketing automation, data analytics, and digital marketing platforms
- Experience leading cross-functional groups, organizational change, complex sales cycles, and measurable growth
Who this fits
This role suits a senior commercial leader who can build a demand-generation function, manage SDRs, and connect marketing, sales, technology, analytics, and Development. You will work in a hybrid structure with three days each week in the Atlanta office. Travel is required at less than ten percent.
From the employer
The Director, Development Demand Center (DDC) leads IHG’s centralized function for finding, engaging, and qualifying hotel owners and developers across the Americas region, including the United States, Canada, Mexico, Latin America and the Caribbean. The Director stands up this capability, personally coaching and managing the inside sales (SDR) team while turning market intelligence and owner insights into marketing programs and the technology that support them, delivering qualified opportunities to the Americas development team and partnering with senior IHG Americas leadership to shape strategy.
Your day to day
Lead the strategy, execution, and continuous evolution of the DDC to drive development growth and commercial objectives across the Americas region.
Generate, qualify, and nurture demand through integrated marketing and sales acceleration programs, partnering with Development leadership on market planning to prioritize high-potential opportunities and increase pipeline conversion.
Partner with technology and analytics teams to optimize CRM, data, and reporting capabilities that enable scalable growth, including demand gen process optimization for the SDR team.
Establish performance measurement frameworks and compelling value propositions, content, and sales enablement tools that improve campaign effectiveness, funnel performance, and ROI.
Personally coach and manage the inside sales (SDR) team, driving day-to-day pipeline execution.
Build and lead a high-performing team while fostering alignment across Development, Marketing, Technology, Operations, and external partners.
What we need from you
- 10+ years of experience in B2B marketing, demand generation, sales enablement, commercial strategy, or business development.
- Experience building or managing demand generation centers, inside sales, growth marketing, or commercial acceleration programs.
- Strong understanding of CRM, marketing automation, data analytics, and digital marketing platforms.
- Demonstrated ability to lead cross-functional teams and organizational change initiatives.
- Experience managing complex sales cycles and driving measurable business growth.
Travel – less than 10% required
Location – Our hybrid work structure is an expectation of three (3) days a week in the ATLANTA office. This expectation may be adjusted to evolve with the changing needs of the business.
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