Associate Director of Sales - Regent Kuala Lumpur (Pre-Opening)

YOUR DAY TO DAY

Sales Strategy & Commercial Leadership

• Develop and execute a comprehensive sales strategy aligned with hotel business objectives and Regent brand positioning

• Identify and grow key market segments including luxury leisure, corporate, MICE, diplomatic, entertainment, and high-net-worth clientele

• Drive total hotel revenue performance across rooms, residences, events, wellness, and F&B experiences

• Monitor market trends, competitor activity, and emerging opportunities to maintain strong market positioning

Business Development & Relationship Management

• Establish and maintain strong relationships with luxury travel advisors, corporate accounts, entertainment partners, embassies, and key industry stakeholders

• Represent the hotel at trade shows, networking events, luxury travel forums, and client engagements

• Develop strategic partnerships that enhance visibility, revenue, and brand prestige

• Drive account acquisition, retention, and market penetration strategies

Luxury Leisure & High-End Market Positioning

• Position the property within luxury travel networks and premium consortia channels

• Develop tailored experiences and packages targeting affluent travelers and VIP clientele

• Collaborate with global sales teams and luxury travel partners to drive international business

• Support bespoke and personalized sales approaches aligned with Regent’s luxury philosophy

MICE, Events & Group Sales

• Drive group, meetings, incentive, and social event business aligned with the hotel’s positioning

• Work closely with Events and Operations teams to ensure seamless execution and client satisfaction

• Identify high-value opportunities for weddings, luxury celebrations, and executive retreats

• Ensure commercial success while maintaining brand exclusivity and service standards

Revenue & Performance Management

• Collaborate with Revenue Management to optimize ADR, occupancy, and total hotel profitability

• Ensure proactive management of pace, forecasting, and business mix strategies

• Monitor sales production, conversion rates, and account performance

• Prepare and present regular sales reports, forecasts, and commercial insights

Brand Representation & Marketing Collaboration

• Work closely with Sales & Marketing teams to ensure consistent luxury brand positioning

• Support PR campaigns, partnerships, media engagements, and promotional activations

• Contribute to storytelling and experiential positioning of the hotel

• Ensure sales messaging reflects Regent’s understated luxury and experiential philosophy

Leadership & Talent Development

• Lead, mentor, and develop the Sales team to achieve high performance and commercial excellence

• Foster a culture of accountability, relationship-driven selling, and collaboration

• Support succession planning, coaching, and career development within the department

• Ensure strong engagement and alignment with hotel objectives

Financial & Budget Management

• Assist in developing and managing departmental budgets and sales expenses

• Drive revenue growth while ensuring efficient resource allocation

• Evaluate ROI of sales initiatives, travel, and partnership investments

• Ensure achievement of revenue targets and profitability objectives

Stakeholder & Owner Relations

• Maintain strong communication with ownership, corporate teams, and regional commercial leadership

• Support owner presentations, business reviews, and strategic planning discussions

• Collaborate with Operations teams to align commercial strategies with service delivery

Compliance & Standards

• Ensure adherence to IHG commercial standards, reporting systems, and brand guidelines

• Maintain compliance with contracting procedures and ethical sales practices

• Ensure accuracy and confidentiality in client and commercial data handling

Key Skills & Competencies

• Must have luxury hospitality sales leadership experience

• Exceptional relationship-building and networking capability

• Strategic commercial and revenue-driven mindset

• Strong negotiation, presentation, and communication skills

• Deep understanding of luxury guest expectations and travel trends

• Leadership capability with strong team development focus

Qualifications & Experience

• Bachelor’s degree in Hospitality, Business Administration, Marketing, or related field

• 10–15 years of progressive sales experience within luxury hotels or resorts

• Minimum 3–5 years in a senior sales leadership role

• International luxury hospitality exposure

Preferred Experience

• Pre-opening luxury hotel experience

• Strong network within luxury travel, corporate, and MICE segments

• Experience with global luxury consortia and premium travel partnerships

• Multi-market or regional sales exposure advantageous

Regent Brand Lens

• Sales should reflect refined relationship-building, not transactional selling

• Position Regent as a destination of understated luxury and curated experiences

• Focus on attracting high-value, experience-driven, and globally connected clientele

• Ensure commercial success while preserving brand prestige, exclusivity, and service integrity

• Every partnership and account should strengthen Regent’s reputation as a leader in luxury hospitality

This position is only open to Malaysian citizens, permanent residents and spouse visa holders with the legal right to work in Malaysia.