Regional Marketing Specialist UK and Nordics
Mid-level General Marketing role at Fa Eups Saasfaprod1. Basingstoke.
Growth Roles summary, based on the employer's posting.
What you'll do
- Adapt global go-to-market plans using UK and Nordic customer, market and competitor insight
- Work with regional stakeholders to put marketing strategy into action across both markets
- Generate demand through digital, social, event and other suitable campaign tactics
- Help deliver regional tradeshows, events and branded activities with cross-functional teams
- Coordinate country campaigns and budgets with the Regional Marketing Manager
What you bring
- A university degree in marketing or a related subject, equivalent to a bachelor's degree
- At least three years of professional marketing experience
- Knowledge of demand generation, MAP/CRM tools, competitive research, planning and budgeting
- Strong understanding of the marketing mix and promotional channels
- Native-level written and spoken English plus Microsoft Office proficiency
Who this fits
You’ll suit a collaborative marketer who can turn global plans into locally relevant activity across the UK and Nordics. The role is hybrid and based in the Basingstoke office, combining home working with in-person team interaction. It is a twelve-month fixed-term position covering maternity leave.
From the employer
Reporting into the regional marketing leader, the Regional Marketing Specialist drives marketing activity for the UK and Nordics sub-region cross-business and company-wide. This includes aligning global go-to-market plans with regional insights to effectively reach and influence local audiences. The person will be working closely with regional business stakeholders on the execution of the regional strategies; responsibilities include driving demand creation through effective marketing campaigns and tactics as needed, including digital marketing, social marketing, events and more.
This hybrid position is based in our Basingstoke office, providing the perfect balance between flexible home working and valuable face-to-face team interaction.
This is a 12-month fixed-term opportunity covering a maternity leave, offering the chance to gain valuable experience within a collaborative and dynamic team.
• Provides insights about region-relevant customers and market(s), based on region business strategy, local market trends, competitive insights and ensures alignment of region tactical plans to business goals.
• Works as part of cross-functional team to execute tradeshows and events in the region, supporting branded activities
• Manages the campaign and budget country in accordance with the Regional Marketing Manager
• Collaborate cross-functionally to drive successful marketing performance in the UK and Nordics
• Contributes to business success by performing other tasks as required
• Follows UL Solutions Standards of Business Conduct and follow all physical and digital security practices
- University Degree (Equivalent to Bachelor’s degree) in Marketing or a related discipline
- At least three (3) years’ professional experience in marketing field
- Knowledge and experience with demand generation strategies, MAP/CRM tools, competitive insights gathering, planning tools and budgeting processes is a plus
- Strong understanding of all aspects of the marketing mix, experience activating promotions and leveraging tools across a variety of promotional channels.
- Proficiency in Microsoft Office and experience managing and/or using a wide array of communication tool
- Native-level English proficiency, both written and spoken, is essential for this role.
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