Industry Marketing Specialist
At a glance
Mid-level General Marketing role at UL Solutions. Northbrook · $65,000–$75,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape Built Environment campaigns around target buyers, their purchasing journey and the market opportunity
- Coordinate service launches, promotions and content activation, then equip sales teams with practical tools
- Build industry messaging and competitive positioning using trend monitoring and analysis of growth openings and risks
- Track campaign results and turn performance findings into improvements across thought leadership, demand and enablement
- Maintain industry buyer profiles and target-account lists while coordinating with sales, product and subject experts
What you bring
- A marketing, communications or related bachelor’s degree, plus more than two years of experience
- Strong writing and presentation ability, with analytical thinking and a focus on measurable results
- Project management skills to handle competing priorities, alongside a customer-focused, collaborative approach
- Working knowledge of marketing mix decisions and proficiency with Microsoft Office and internal communication tools
Who this fits
This mid-level role suits someone who can combine campaign execution, market analysis and sales support across teams. You’ll need to follow the organization’s conduct code and its physical and digital security practices. The stated base salary range is $65,000 to $75,000, with annual bonus eligibility targeting 10% of base salary.
From the employer
UL Solutions is seeking an Industry Marketing Specialist to lead marketing execution for the Built Environment portfolio. This role partners closely with sales, product, and subject‑matter experts to deliver buyer‑centric campaigns, support service launches, and equip sales teams with impactful enablement tools that drive demand. The role contributes strategically to industry storytelling, buyer journey design, ensuring alignment across campaigns, content, and channels. The Industry Marketing Specialist monitors performance, derives actionable insights, and continuously optimizes programs to improve engagement, pipeline influence, and business outcomes across Built Environment solutions.
- Supports efforts to define the market opportunity for an industry and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more. Helps enable monitoring of industry trends and efforts to complete competitive analysis for growth opportunities and impending risks.
- Supports campaign planning and proactively measures the impact of thought leadership, content development, demand creation and sales enablement efforts.
- Helps coordinate launch plans, content activation, promotions, development of sales content/tools and other activities that contribute to overall demand creation.
- Supports measurement and reporting efforts. Helps map out the customer buying process.
- Contributes to efforts for creation and ongoing maintenance of industry-specific buyer personas and helps identify target accounts within the industry.
- Supports collaboration with a formal sales enablement function and product/solution specialists, i.e..., cyber, Global Market Access (GMA), sustainability and functional safety, on a well-defined sales enablement plan.
- Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
- Contributes to business success by performing other tasks as required.
- Bachelor of Science/Bachelor of Arts degree in marketing, communication or related field, plus generally more than two years of experience.
- Strong writing and presentation skills.
- Collaboration Basic project planning and management.
- Customer-centric orientation.
- Interviewing.
- Budget tracking.
- Analytical skills.
- Strong analytical and strategic thinking with a results-driven mindset.
- Proven project management skills with the ability to manage multiple priorities effectively.
- Clear, persuasive communicator with strong presentation skills and stakeholder influence.
- Highly collaborative, with experience working across cross‑functional and global teams.
- Proactive, adaptable, and responsive to evolving business needs.
- Solid understanding of the marketing mix, including pricing, positioning, and execution.
- Proficient in Microsoft Office and a broad range of internal communication tools.
- Demonstrates high integrity with a strong commitment to compliance and ethical standards.
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $65,000 - $75,000. USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary.
This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday and personal days (totaling 12 days) and sick time off (72 hours).
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