Industry and Enterprise Marketing Specialist

JOB DESCRIPTION

Accenture

Bring your big ideas and marketing expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in management consulting, technology and outsourcing services, our teams work closely with clients to improve the way the world works and lives. Whether you work directly with clients or manage important internal initiatives and efforts, you’ll find amazing opportunities to make a measurable difference.

ROLE SCOPE

This role supports the Products industry portfolio, which includes Consumer Goods, Retail and Travel (CGRT), Industrial and Life Sciences. This sits within the Industry & Enterprise Marketing & Communications team, helping to deliver both core run-the-business activity and priority marketing programs. The scope spans content development, executive positioning, digital presence, industry research, performance tracking, and day-to-day operational support. The role requires a versatile marketer who can manage multiple workstreams, collaborate effectively across stakeholders, and translate insights into high-quality execution. It also plays an important part in enabling program activation across channels and markets with rigor, speed, and consistency.

KEY RESPONSIBILITIES

• Drive/Support “run the business” related activities for Products industries (Consumer Goods, Retail and Travel (CGRT), Industrial and Life Sciences), e.g,, Industry Analyst Relation responses and briefings, client stories identification, internal RP M+C updates, baseline materials, ARC updates

• Conduct industry/area research and translate insights into actionable marketing recommendations

• Support planning phase for prioritized programs e.g., event business case, program brief for Synops

• Drive ongoing maintenance and updates of a.com core pages, incl. optimizing for LLMs

• Lead/Support executive positioning activities e.g., social

• Perform operational activities: MMS/ROI tracking, budget tracking, PO tracking

• Facilitate activation enablement across Markets/MUs and CRM, with the hub if prioritized programs related

• Support team governance related activities, as well as Reinvention Partner performance measurement and reporting

• (May) Manage agency and vendor relationships; brief and review creative deliverables

• (May) Guide and coach more junior team members on day-to-day execution

• (May) Support onsite event delivery

SKILLS and EXPERIENCE:

• 4-10+ years of marketing experience.

• Pro-activeness and autonomy; self-starter; rigor in execution

• Stakeholder management; ability to influence without authority

• Data proficiency, foundations of data analysis

• Fast learner, willing to be coached and progress

• Proficiency in Accenture tools and platform; regular user of Accenture approved AI tools

• Broad marketing channel experience (events, social, a.com)

• Strong written communication and storytelling

• Project management; ability to prioritize competing workstreams

• Industry/area and commercial acumen across portfolio industries

OUR COMMITMENT TO YOU

• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.

• You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 and major public sector clients around the world on high-profile projects.

• Opportunities to learn daily through training, assignments, and collaborating with experts across the company.

• Access to leading-edge technology.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.