Executive - Regional Marketing
At a glance
Mid-level General Marketing role at Fa Elxu Test Saasfaprod1. NMIMS Centre for Distance & Online Education.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll help shape the institution's brand strategy and keep positioning consistent across programs, campuses, and channels
- You'll run admissions and program campaigns, coordinate delivery across teams, and review results after launch
- You'll nurture prospective students through email, WhatsApp, and SMS outreach
- You'll create and check brand-ready content for websites, social media, ads, brochures, presentations, and campus materials
What you bring
- You bring knowledge of branding and integrated marketing communications, with strong writing and speaking skills
- You have hands-on experience with email marketing and lead-nurturing platforms such as Netcore, Mailchimp, or Salesforce
- You can turn academic offerings into persuasive brand stories while managing projects, stakeholders, and creative agencies
- You hold a graduate or postgraduate qualification in Mass Media, Marketing, Advertising, or a related field, with an MBA preferred
- You have seven to ten years in brand and email marketing, ideally within higher education, education services, or knowledge-led sectors
Who this fits
This role suits a mid-level marketer who can connect academic offerings with clear brand communication and student recruitment activity. You'll work across internal departments, digital and admissions teams, external partners, and creative agencies in a role based in India.
From the employer
Job Purpose
The Brand Marketing Executive will be responsible for strengthening and managing the NMIMS CDOE’s brand identity across all touchpoints. The role focuses on driving brand consistency, enhancing institutional reputation, supporting student recruitment objectives through lead nurturing, and ensuring alignment between academic offerings and brand communication. The incumbent will work closely with internal stakeholders and external partners to execute integrated brand marketing initiatives and lead nurturing activities through emails, WhatsApp messages, and SMSs.
Key Responsibilities
Brand Strategy & Positioning
- Support the development and execution of the institution’s brand strategy in line with its vision, mission, and long-term growth objectives.
- Ensure consistent brand positioning across academic programs, campuses, and communication channels.
- Monitor brand perception among key stakeholders including students, parents, faculty, alumni, industry partners, and media.
- Plan and execute lead nurturing activities through emails, WhatsApp messages, and SMSs.
Marketing Campaign Management
- Coordinate with different departments to provide timely support to sales, academics, and other teams.
- Plan and execute brand-led marketing campaigns for admissions, academic programs, institutional initiatives, and events.
- Coordinate with digital, content, media, and admissions teams to ensure integrated campaign delivery.
- Track campaign performance and prepare post-campaign analysis reports.
Content & Communication
- Contribute to the development of brand-aligned content for brochures, websites, social media, presentations, advertisements, and campus collateral.
- Ensure messaging reflects the institution’s academic credibility, differentiation, brand guidelines, and value proposition.
- Review and approve creative outputs to ensure compliance with brand guidelines.
Digital & Social Media Branding
- Work with digital marketing teams to maintain brand tone and visual identity across online platforms.
- Plan and execute lead nurturing activities through emails, WhatsApp messages, and SMSs.
- Assist in storytelling initiatives showcasing faculty achievements, student success, research, and institutional milestones.
Requirements- Skills & Competencies
Strong understanding of branding principles and integrated marketing communications
Excellent written and verbal communication skills
Hands-on with email marketing and lead nurturing tools
Ability to translate academic offerings into compelling brand narratives
Project management and coordination skills
Analytical mindset with attention to detail
Stakeholder management and teamwork abilities
Experience working with creative agencies and managing brand campaigns
Experience working with lead nurturing tools like Netcore, Mailchimp, Salesforce etc.
Ability to nurture leads through emails, SMSs, WhatsApp etc.
Requirements- Education & work experience
Graduate or Postgraduate (MBA preferred) in Mass Media, Marketing, Advertising, or related fields
7–10 years of experience in brand marketing and email marketing, preferably in higher education, education services, or knowledge-driven sectors
Not this one either?
Claude or ChatGPT reads the other 86,068 for you.
Get better matches →
