Assistant Professor - SoBA - Digital Media & Marketing Communication
At a glance
Entry-level Communications role at Fa Elxu Test Saasfaprod1. School of Branding and Advertising.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Teach digital media and marketing communication, helping students connect core ideas with industry use
- Give learners hands-on practice with media-buying and marketing-automation tools and platforms
- Use your professional experience to bring case studies, practical examples and media-planning context
- Break down technical language into clear, actionable guidance for students
- Cover performance marketing, programmatic advertising, affiliate marketing or martech through theory and practice
What you bring
- A relevant master’s degree with at least 55% marks, plus NET or UGC-accredited SLET/SET clearance
- Alternatively, a qualifying Ph.D. that permits exemption from NET, SLET or SET
- At least two SCI publications in peer-reviewed or UGC-listed journals
- Practical expertise in performance marketing, programmatic advertising, affiliate marketing or marketing technology
- A Ph.D. and entry-level experience, conference papers or other scholarly work are desirable
Who this fits
This role suits a subject-matter expert who can combine media strategy, technology and technical execution in the classroom. You’ll work as an assistant professor in the School of Branding and Advertising in India, with teaching centered on digital media and marketing communication.
From the employer
The NMIMS School of Branding is a school that approaches all aspects of creativity, marketing, brand building and media communication. We are looking for subject matter experts to instruct in the evolving domain of Digital Media and Marketing Communication. The ideal candidate will display an understanding of the intersection of media strategy, technological understanding and technical execution.
The key responsibilities are curriculum delivery ensuring that students grasp the foundational concepts as well as bridge the gap between academic theory and industry application. The faculty should be able to provide hands-on training using industry-standard tools and platforms associated with media buying and marketing automation. The faculty should leverage their professional experience to provide real-world context, case studies and practical applications of media theories and media planning knowledge.
The ideal faculty should be able to deconstruct the complex technical jargon into digestible actionable insights for learners. The faculty should demonstrate conceptual understanding and practical expertise in one of more the following domains:
Performance Marketing: Mastery of ROI driven strategies and lead generation across paid channels
Programmatic Advertising: Understanding of the automated bidding ecosystem, including DSP, SSP and RTB mechanics
Affiliate Marketing: Knowledge of partnership ecosystems, tracking technologies and commission-based growth strategies
Martech (Marketing Technology): Proficiency in the stack of tools used to manage and optimize marketing efforts, including CRM integration, data analytics, and automation platforms.
Qualifying Criteria – Assistant Professor:
a. A Master ‘s degree with 55% marks (or an equivalent grade in a point-scale wherever the grading system is followed) in concerned / relevant discipline from an Indian University, or an equivalent degree from an accredited foreign university. The candidate must have cleared the National Eligibility Test (NET) conducted by the UGC or SLET/SET accredited by UGC
OR
b. A candidate has been awarded a Ph.D. Degree in accordance with the University Grants Commission (Minimum Standards and Procedure for Award of M.Phil./Ph.D. Degree) Regulations, 2009 or 2016 may be exempted from NET/SLET/SET.
AND
c. Minimum 2 SCI Publications in peer-reviewed or UGC-listed journals
d. Without prejudice to the above, the following conditions may be considered desirable:
i) Ph.D preferred with entry-level 2 years’ experience is desirable but not mandatory.
ii) The candidate has presented at least two papers based on his/her Ph.D. work in conferences/seminars sponsored/funded/supported by the UGC/ICSSR/CSIR or any similar agency.
Published work may include books, Research Periodical, Ph.D. guidance, Consultancy projects, and a patent filed.
Pay Scales: As per UGC guidelines; but will not be a constraint for the right candidate
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