Assistant Manager Marketing
At a glance
Mid-level General Marketing role at Fa Elxu Test Saasfaprod1. NMIMS University Office.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead performance marketing across search, social, and display to support enrolment and engagement goals
- Run and improve PPC and social advertising while using returns to guide budget decisions
- Use campaign data, audience research, and market trends to refine targeting and produce reports
- Coordinate admissions, website, call centre, and agencies around consistent campaign delivery
- Manage and develop digital marketing specialists while improving campaign efficiency
What you bring
- A full-time MBA in Marketing or equivalent, with a strong digital marketing focus
- At least eight years in performance marketing for an agency or brand
- Working knowledge of Google Ads, Facebook Ads, social tools, SEM, SEO, attribution, and analytics
- A record of managing and improving campaigns across multiple digital channels
Who this fits
You’ll suit a data-focused marketing manager who can work with internal teams and external agencies while mentoring digital specialists. The listing places the role in Mumbai, India, and favors experience in a matrix organization. Education-sector experience is useful but not required.
From the employer
Job Designation: Assistant Manager (Marketing)
Job Summary:
Narsee Monjee Institute of Management Studies (NMIMS), a leading educational institution in India, seeks a results-oriented Assistant Manager (Marketing) to lead and execute data-driven digital marketing campaigns. The role focuses on driving student enrolments, enhancing brand visibility, and fostering engagement across digital platforms. The position involves collaboration with internal teams and external agencies to implement innovative marketing strategies aligned with the goals of multiple Schools and Campuses.
Designation
Assistant Manager
Location
Mumbai
Department
Marketing & PR
Key Responsibilities
Develop and implement comprehensive performance marketing strategies across digital channels (search, social media, display, etc.) to achieve enrolment and engagement targets.
Manage and optimise paid advertising campaigns (PPC, social media ads) to maximise ROI.
Analyse campaign performance using data analytics and metrics to inform strategy and budget allocation.
Collaborate with internal teams (admissions, website, call centre) to ensure cohesive messaging and campaign execution.
Conduct market research and audience analysis to identify trends, target segments, and growth opportunities.
Generate reports and provide data-driven insights for strategic decision-making.
Manage and mentor a team of digital marketing specialists, ensuring professional development and campaign efficiency.
Stay updated on the latest digital marketing trends and technologies to identify new growth opportunities.
Educational Qualifications
Full-time MBA in Marketing or equivalent, with a strong focus on digital marketing.
Proficiency in digital marketing platforms (Google Ads, Facebook Ads, social media tools).
Strong knowledge of SEM, SEO, attribution models, and performance analytics.
Professional Certifications
Certifications in Google Ads, Facebook Blueprint, Analytics, or other digital marketing tools are desirable.
Professional Experience
Minimum 8 years of experience in a marketing agency or brand in a performance marketing role.
Demonstrated success in managing and optimising digital marketing campaigns across multiple channels.
Experience in a matrix organizational structure is highly preferred.
Prior experience in the education sector is a plus.
Skills and Competencies
Strong data analytics capabilities to analyse performance and trends.
Expertise in SEM, SEO, and social media marketing.
Understanding of marketing attribution models and ROI measurement.
Excellent communication and collaboration skills for cross-functional teamwork.
Strong problem-solving and analytical thinking abilities.
Time management and ability to prioritise tasks in a fast-paced environment.
Interpersonal skills to foster teamwork and mentor junior staff.
Ability to work with internal and external stakeholders effectively.
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