State Marketing Lead - Pune

Fa Ekwr Saasfaprod1 Open · verified Sep 25, 2026

Pune Full-time Senior General Marketing

At a glance

Senior General Marketing role at Fa Ekwr Saasfaprod1. Pune · full-time.

Pay not stated Marketing Lead salary

RoleGeneral Marketing

SenioritySenior

LocationPune

EmploymentFull-time

PostedSep 24, 2026 · 1d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build the regional marketing plan around business goals and challenges, then track progress
Run trade marketing across MP through shop branding, mass visibility, events, launches, and activations
Plan quarterly spending, review budget use monthly, and keep vendor bills and Saksham processing on schedule
Apply BTL guidelines, brand rules, SOPs, and PJP requirements across market execution
Monitor visibility inventory, competitor activity, and third-party BTL audits, turning findings into reports

What you bring

Experience coordinating trade marketing work across shop branding, wall painting, wall wraps, OOH, events, and festivals
Strong control of quarterly planning, budget tracking, vendor documentation, PRs, proofs, and bills
Ability to own a regional project from planning through completion and produce actionable activity reports

Who this fits

You’ll suit a senior regional marketing role focused on field execution across the MP region. The work fits someone comfortable coordinating vendors, audits, visibility assets, events, launches, and reporting while following detailed SOPs and brand guidelines. The role is based in Pune.

From the employer

Alignment with business and make marketing plan in accordance with business objective and challenge. Marketing initiatives should help business to grow.
Lead execution and tracking of trade marketing initiatives across the MP region, including shop branding (Façade signage, Shop Painting, HAS etc) and Mass Visibility (Wall Painting, Wall Wraps, OOH etc).
Ensure effective Planning & budget utilization as per quarterly plan and tracking the same monthly.
Driving all HO initiatives at region as per BTL guidelines and ensure SOPs adherence across all Events, Launches & Activations – Brand & Festivals.
Manage timely vendor bill submission and ensure all PRs, proofs, and bills are processed through Saksham.
Follow SOPs, brand guidelines, and PJP to drive strong market execution and submit monthly reports.
Build leadership skills by owning and executing one key regional project end-to-end.
Manage zonal inventory of visibility assets for effective deployment.
Track competition activities and generate actionable reports.

Coordinate third-party audits for BTL execution.