Marketing Communications Advisor

ExxonMobil exxonmobil.com Open · verified Sep 16, 2026

Chengdu Mid-level Communications

Mid-level Communications role at ExxonMobil. Chengdu.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll manage marcom plans from initial brief through delivery, keeping timing and spending on track
You'll shape campaign messages, schedules, deliverables and vendor assignments
You'll run integrated campaigns across social, web, webinars, search, email and paid media
You'll monitor campaign KPIs and refine channel or content tactics to improve engagement
You'll turn brand strategy into campaigns that support growth in brand equity

What you bring

You bring strong project management and the ability to handle several initiatives at once
You understand marketing communications, customer journeys and lead nurturing
You can interpret channel, content and campaign results to improve performance
You communicate fluently in English and Chinese, in writing and conversation
You know digital marketing channels and can influence marketing, technical and sales colleagues

Who this fits

You'll suit a collaborative role that works across marketing, technical and sales teams and contributes within a global group. You should be comfortable prioritizing competing work, meeting deadlines and staying within budget. The position is listed in Chengdu, China.

From the employer

Job Role Responsibilities

Project Management. Develop end-to-end marcom project plans (e.g., digital marketing campaigns, trade event presence, new collateral creation, etc.); understand project stages and interdependencies; meet schedule and budget requirements; and engage customers. This includes (but not limited to):

Prepare project briefs with clear goals and deliverables
Create compelling content in support of key messages
Develop schedules with clear deliverables, deadlines and ownership
Identify vendors to execute specific campaign activities (e.g., social media posts, booth design, hero image and tagline, etc.)
Understand KPIs, measure campaign activity and adjust tactics as appropriate

Digital Marketing. Plan and successfully deliver integrated digital marcom campaigns that utilize a mix of digital marketing channels to deliver customer engagement and leads. Channels include (but not limited to):

Social media (LinkedIn, WeChat, YouTube)
Websites
Webinars
SEO and SEM
Email marketing
Paid media
Traditional media

Brand Management. Understand brand strategy and develop campaigns in support of the strategy, drive growth in brand equity and enable ExxonMobil to compete to win.

PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCES

Strong project management skills required; well-organized, efficient and able to lead and steward multiple projects simultaneously and within budget; able to prioritize tasks in order to meet deadlines
Marketing communications experience, including understanding of customer journey and lead nurturing, highly preferred
Analytical skills; able to analyze channel, content and campaign data to achieve optimal engagement and performance
Effective written and oral communication skills required; fluent in English (Chinese); other languages a plus
Strong interpersonal skills and professional credibility; ability to persuade and motivate others inside the organization, including Marketing, Technical and Sales personnel (the role interfaces with all these teams)
Working knowledge of digital marketing channels (e.g., social media, email marketing, SEO/SEM, etc.)
Team player; able to display flexibility in order to work as part of global team

Functional Skills

Brand Value CreationOpportunity & Market Identification