Market Insights Lead
Senior Market Research role at ExxonMobil. Chengdu.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll source market data from credible secondary and unstructured sources, then check its reliability
- You’ll size markets, project growth, and turn competitor, technology, trend, and regulatory findings into reports
- You’ll assess pipeline health, interpret conversion and deal-speed metrics, and surface bottlenecks or priority opportunities
- You’ll set targets and track commercial launch measures with market development stakeholders
- You’ll maintain insight and external-literature libraries while coordinating content reviews and updates
What you bring
- You can combine strong analytical and critical-thinking skills with practical recommendations from large data sets
- You communicate effectively in writing and conversation across organizational levels
- You bring initiative, persistence, and a focus on clarity and ongoing process improvement
- Market-facing work in sales, marketing, or technical support is preferred
- Familiarity with Power BI or Tableau is a plus
Who this fits
This role suits someone who can convert market and pipeline evidence into decisions while working with marketing and market development teams. You’ll collaborate across multiple levels and prepare information for senior leadership. The position is based in Chengdu, China; the listing does not specify remote work, travel, visa, or management expectations.
From the employer
Job Group Capability
MarketingJob Group
Market Strategies & DevelopmentJob Role Description
KEY DELIVERABLES
- Provide actionable market intelligence, research and analysis by sourcing credible data, analyzing competitors, tracking trends, and forecasting growth:
- Data Collection: Identify and gather relevant data from secondary sources such as industry reports, market databases, government publications, trade journals, analyst reports, and reputable online resources. Engage external consultants to build network and facilitate any future consultant studies if needed.
Requires ability to proactively identify sources, including pursue ways to leverage non structured data (e.g., interview industry experts, other publicly available information).
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- Trend Identification: Track and report on emerging market trends, technological advancements, and regulatory changes impacting the industry.
- Market Sizing & Forecasting: Use secondary data to estimate market size, growth rates, and potential opportunities.
- Reporting & Visualization: Prepare clear, concise reports and dashboards summarizing findings for internal stakeholders. Maintain library of insights reports and studies that have been completed and promote for use by marketing and other interested functions
- Quality Assurance: Validate the credibility and accuracy of sources to ensure reliable insights.
- Collaboration: Work closely with market development teams to align research outputs with business objectives.
- Pipeline health process & analysis: Responsible for monitoring and analyzing the opportunity pipeline process.
- Pipeline Health Monitoring: Track and maintain the opportunity pipeline health across all stages.
- Data Analysis and Insights: Analyze and insights creation from pipeline metrics such as win rates, deal velocity, stage conversion, and forecast accuracy.
- Opportunity Prioritization: Identify high-value opportunities and recommend actions to accelerate commercial progression.
- Trend & Gap Analysis: Detect patterns in pipeline health, identify bottlenecks, and suggest process improvements.
- Reporting & Visualization: Colaborate with stakeholders and generate insights for senior leadership to support strategic decisions.
- Target setting: Calculate targets, incorporating attrition, targets to be aligned to the focus areas defined by the business market development teams.
- Commercial launch progress (e.g., for new products and new applications):
- Align commercial KPIs monitor and steward progress with business stakeholder.
- External marketing communication
- Faciltate and key point of contact for internal process and reviews of business created external content
- Annual audit of BU External Literature Library to archive outdated material and/or assign and track document owner to review and update the content
Collaboration: work closely with multilevel marketing teams/members
PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCES
• Strong analytical and critical-thinking skills
• Drive and perseverance
• Proactively drive clarity and continuous improvement
• Collaborates at different levels in the orgnization
• Excellent written and verbal communications skills
• Ability to synthesize large volumes of data into actionable insights
• Prior market-facing experience in either Sales, Marketing, and/or Technical Support preferred
• Familiarity with data visualization tools (e.g., Power BI, Tableau) is a plus
Functional Skills
Revenue Strategy & Pricing OptimizationBrand Value CreationOpportunity & Market IdentificationNot this one either?
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