Senior Marketing Lead - Strategic Markets

Evident ID evidentid.com Open · verified Aug 17, 2026

Hybrid Atlanta Full-time Senior General Marketing

Senior General Marketing role at Evident ID. Atlanta · full-time · no salary stated · we estimate $81,000–$147,000.

Estimated pay

Evident ID has not published a salary for this role. The figure below is our estimate, not theirs.

$81,000 – $147,000

What the middle half of senior general marketing roles in Atlanta paid, among postings that did state a salary.

Worked out from 31 postings that stated pay, median $130,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You own awareness and pipeline growth for a new market alongside Sales
You work with account executives and business development to support deals and revenue
You shape targeting, messaging, and routes to market, then scale what works
You build a repeatable playbook while reviewing pipeline and deal strategy
You lead launches, campaigns, and other high-priority growth programs

What you bring

You have owned marketing work that directly supports pipeline and revenue
You can build and run campaigns across paid, content, lifecycle, and events
You can create messaging, positioning, and sales enablement with Sales
You’re comfortable using CRM, automation, campaign tools, AI, and other modern tools
You act decisively, take initiative, and adapt as priorities change

Who this fits

You’ll suit a hands-on marketing owner who wants direct responsibility for awareness, pipeline, and revenue in a new market. You’ll work closely with Sales and handle both market development and broader growth initiatives, rather than focusing on one specialty or strategy alone. The role is hybrid and based in Atlanta, Georgia.

From the employer

The world’s largest organizations rely on Evident to help them protect their business and brand from third-party risk. Our game-changing technology - which enables the secure exchange of risk data like proof of insurance, identity, business registration, and other information - helps our customers verify that their partners have all of the required credentials to do business.
In today’s new remote-first, ever-changing regulatory environment, our secure, privacy-first enterprise platform, accessible via web portal or API, provides a highly scalable and configurable solution to manage communications, storage, decisioning, and ongoing monitoring of credentials.
Evident is a VC-backed technology startup, headquartered in Atlanta, GA. Learn more at evidentid.com.

We’re looking for a high-agency, hands-on marketing leader to own and scale a new market opportunity where we already have strong product-market fit, a clear ICP, and early traction.

This is not a specialist role—and it’s not a pure strategy role.

This is for someone who wants to own outcomes, work closely with Sales, and operate across the full marketing stack to turn early success into repeatable, scalable growth.

You’ll act as the marketing partner to a focused sales motion—driving awareness, pipeline, and ultimately revenue for a new segment—while also leading additional high-impact growth programs across the business.

This is a hybrid role located in Atlanta, GA.

Responsibilities

Build & Scale GTM for a New Strategic Market (Primary Focus)

Own awareness and pipeline generation for this segment, in close partnership with Sales
Work side-by-side with AEs and business development to generate pipeline, support deals, and accelerate revenue
Participate in pipeline reviews and deal strategy where helpful—bringing a marketing perspective to how opportunities are created and won
Develop and evolve the go-to-market approach—what we say, who we target, and how we reach them
Identify what’s working, double down, and scale it into repeatable programs

Cross-Functional Growth Programs

New product or feature launches
Strategic campaigns
Emerging opportunities (especially in a fast-evolving AI landscape)

Your portfolio and priorities will evolve with the needs of the business, but expect to have ownership and make an impact.

Requirements

Experience owning and driving marketing programs tied to pipeline and revenue
Strong capabilities in campaign strategy and execution—you can design and run programs end-to-end, and you can operate across multiple channels (paid, content, lifecycle, events, etc)
Ability to develop messaging, positioning, and enablement in close partnership with Sales
Enthusiasm for working directly in tools (CRM, automation, campaign platforms), and demonstrated ability to use AI and modern tools to move faster and increase output
High degree of ownership, initiative, and bias toward action, and ability to navigate ambiguity and evolving priorities

Why Evident?• Our team solves a crucial problem with huge business potential together, and we are able to see exactly how our contribution affects customers!• Competitive pay package, including base pay and stock options• Full medical, dental, vision benefits and 401K• Unlimited PTO• Paid parental leave to support you and your family • Home internet stipend, virtual events, & more!• Recently named one of Atlanta's Coolest Companies & 50 on Fire by Atlanta Inno• Recently named one of the Top 10 Fastest Growing Companies in Atlanta & one of the Best Places to Work in Atlanta by Atlanta Business Chronicle