Global Marketing Manager Stellest (H/F)

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

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Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? ​Join us in redefining the boundaries of what’s possible!​

About the role :

As a global Marketing Manager, you will be responsible for supporting the launch of major innovations and activations of Stellest by building the necessary elements to maximize the value proposition of Stellest products & brand and myopia control categories, in order to accelerate growth and their commercial impact in the markets.

What you will do :

• Help define Stellest innovation and marketing strategies and manage new product innovation journey, from product definition to value creation assumptions, in coordination with the support functions (R&D, CMI, BMI, Operations, Quality, Finance, Legal, etc.), to accelerate Stellest brand and product growth (product portfolio, price positioning, distribution strategy, etc.).

• Lead regular exchanges with regional or local marketing teams or sales teams to ensure the exchange of best practice.

• Identify consumer needs and new trends, assess market opportunities and needs.

• Competitive intelligence: monitoring, understanding and analysing competing offers (price, positioning, claims, etc.).

• Work as a main contributor of the project team, develop and validate Stellest innovations and the creation of internal project documents.

• Define Stellest product marketing mix in line with the strategies defined.

• Analyse results and propose appropriate development actions and/or corrective actions based on risk analysis.

• Support and monitor Stellest market launches worldwide, while ensuring rapid execution and consistency with the defined strategy.

• Support and monitor Stellest market launches worldwide, while ensuring rapid execution and consistency with the defined strategy.

• Ensure internal communication/training on product innovations.

• Monitor sales and producing analysis reports to identify business opportunities.

• Develop 360° multi-target Stellest product launch package (consumers, Eye Care Professionals and prescribers) to support and accelerate myopia control category, product awareness and drive to sales.

• Create sales materials in collaboration with the teams of global marketing experts (creative hub, media, etc.).

• Define and create content and marketing materials (brochures, sales aids, demonstration tools, point-of-sale displays, etc.) specific to each target/customer segment (partner opticians, optometrists, ophthalmologists, complementary health insurance providers, consumers, etc.).

• Develop and monitor trade marketing campaigns (promotions, customer events, etc.) in coordination with the marketing and sales teams.

• Monitor the implementation of product launch packs and in-store sales aids.

• Develop product launch training with training teams.

What sets you apart :

• Fluent in English (written and spoken), Chinese/Mandarin is a plus

• A level of knowledge equivalent to a master’s degree as an International Marketing specialist, and extensive experience in leading innovation, developing new product concepts and positioning, in an international and multicultural environment.

• Degree in optics and/or experience as an optician/optometrist is a plus.

• The job requires an excellent understanding of the complete marketing mix and the ability to build a consumer approach as well as operational BtoB marketing actions.

• Strong interpersonal skills, in particular the ability to work effectively with a wide variety of upstream and downstream partners in an international environment.

• Comfortable communicating in front of an audience, working as part of a team and leading a 360° project.

• Curiosity to acquire and deepen knowledge in the field of optics.

• Ability to think "consumer" and to lead more operational B2B2C marketing actions.

• Be able to structure a strategic recommendation, build, and share a vision on the subjects.

Our Diversity, Equity and Inclusion commitment​

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.