Director of Social Media
At a glance
Leadership Social Media role at Eohh. Houston · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape social strategy around reputation, brand awareness, thought leadership, and community engagement
- You'll set the voice, direction, and visual identity for enterprise social channels
- You'll create two-way dialogue with patients, families, staff, and communities
- You'll lead storytelling and editorial planning around patients, research, campaigns, and events
- You'll track social trends and performance across engagement, reach, sentiment, and conversion
What you bring
- You hold a bachelor's degree in communications, marketing, digital media, journalism, or a related field
- You bring at least ten years in digital communications or social media management
- You have three to five years of experience leading in this area
- You may also hold a master's degree, which is preferred
Who this fits
This role suits a social media leader who works well in a fast-paced setting and can lead a creative, data-driven team. You'll work in a hybrid role based in Houston. Your work will support a pediatric health system's reputation, community relationships, and broader voice.
From the employer
We’re looking for a Director of Social Media, someone who works well in a fast-paced setting. In this position, you’ll be responsible for shaping and executing our social media strategy— advancing community engagement, reputation management and brand storytelling across all platforms. As part of one of the nation's premier pediatric health systems with a growing global presence, this leader ensures that every digital interaction reflects the organization's mission to improve pediatric health and well-being. You’ll lead a creative, data-driven team to deliver authentic stories, build trusted online communities and elevate the health system's voice as a national and international leader in pediatric care, innovation and advocacy.
Think you’ve got what it takes?
Job Duties & Responsibilities
• Develops and implements a forward-looking social media strategy that supports enterprise goals in reputation, brand awareness, thought leadership, and community engagement
• Leads the direction, tone, and visual identity of all enterprise-level social channels (e.g., Facebook, Instagram, LinkedIn, YouTube)
• Fosters authentic, two-way engagement with patients, families, staff, and communities through meaningful content and dialogue
• Lead proactive social listening to identify emerging issues, public sentiment and opportunities for engagement
• Oversees creation of emotionally resonant storytelling that showcases the health system’s patients, clinicians, staff, research and impact
• Stays ahead of digital trends, technologies, and audience behaviors to ensure the organization is a social media leader
• Leads development of an integrated editorial calendar that aligns social media activity with organizational priorities, awareness campaigns, and key events
• Defines and tracks key performance indicators (KPIs) for engagement, reach, sentiment and conversion across platforms
Skills & Requirements
• Bachelor’s degree in communications, marketing, digital media, journalism, or related field required
• Master’s degree preferred
• 10 years of progressive experience in digital communications or social media management, including at least 3–5 years in a leadership role, required
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