Manager - Digital - Marketing - Mumbai - Lower Parel - MM *
At a glance
Mid-level General Marketing role at Eofh. Mumbai · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run targeted email, SMS, push notification and IVR campaigns across digital channels
- Map customer journeys and improve personalized messages, real-time communication and behavioral nudges
- Measure the acquisition funnel, find journey gaps and identify campaign improvement areas
- Analyze campaign data and audience KPIs, then plan ways to scale stronger-performing programs
- Coordinate with content, media, account executives and sales development representatives on acquisition and ABM campaigns
What you bring
- A bachelor’s degree in marketing or technology is required
- You bring two to four years in hands-on digital marketing, preferably with a product or omnichannel agency
- You have worked with automation platforms such as MoEngage, CleverTap, Netcore or Salesforce
- You can use Adobe Analytics or Google Analytics and apply strong campaign measurement skills
- You have end-to-end campaign delivery experience, plus CRM and web analytics knowledge
Who this fits
You’ll suit a hands-on digital marketer who can manage omnichannel execution, automation, retention and activation while working with teams across geographies. The role calls for strong analysis, stakeholder coordination and comfort adapting in a fast-changing environment. It is based in Mumbai, with one position available.
From the employer
Business Vertical: TCFSL
Department: Digital
Designation:
Line of Business: Digital Marketing
Proposed Immediate Superior: AVP Digital Marketing
Grade: M4/M3
Key Objective of the Job:
Responsible for all aspects of our omni channel marketing (Email/SMS/PN/IVR/etc) operations, Automation, Customer Retention and Activation. Your central goal is to execute omni channel performance/Services/collection-oriented campaigns while also showing quantifiable growth in performance metrics.
Your duties will include implementing and monitoring digital marketing campaigns across all digital platforms/networks along with planning the campaigns with key stakeholders. Our ideal candidate is someone who can thrive in a highly fast paced environment and show results in campaign performance. In addition to being an outstanding performance marketer, you will also demonstrate excellent interpersonal, analytical skills and stakeholder management.
Major Deliverables:
- Understand requirements, implement, and oversee all aspects omni channel targeted digital campaigns.
- Plan & orchestrate Customer Journeys across business
- Continuously work on improving personalized communication
- Create a framework for Omnichannel, realtime communication and nudges
- Prepare and present reports on marketing campaign’s overall performance.
- End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
- Coordinate with content and media experts to improve marketing results to meet acquisition goals.
- Analyze performance data, identify patterns and plan for scaling the campaigns.
- Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.
- Execute ABM campaigns, with super tight coordination with the AE’s and the SDR’s.
Specialized job competencies:
Understanding and working experience of Marketing Automation tools viz. Moengage, Clevertap, Netcore, Sales force.
Analytic Tools – Adobe Analytics, Google Analytics
Desired Experience:
- Bachelor’s degree in Marketing or Technology.
- 2-4 years’ experience in a hands-on digital marketing position, preferably for a product/omni channel agency.
- Managing omni channel platform clustering from campaign execution perspective.
- In-depth knowledge of various digital marketing platforms and best practices. Experienced in working with Salesforce marketing cloud/ Resulticks / Clevertap along with management of domains and other technical implementation.
- Excellent analytical abilities to measure and optimize campaigns for performance.
- Adaptability to changing environment, willingness to learn and can work well with cross-functional teams across geographies.
- Up to date on the latest trends and technologies in digital marketing.
- End-to-end campaign execution experience, marketing experience preferred.
- Understanding Web Analytics, SaaS Business Metrics and hands on CRM knowledge will make the learning curve shorter
Other desired attributes:
Location: Mumbai Number of Positions: 1
Same Posting Description for Internal and External Candidates
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