Assistant Vice President - Marketing - Gold Loan - Mumbai - Lodha (I-Think Techno Campus) - 2nd Floor - MM
Eofh Open At a glance
VP-level Marketing Leadership role at Eofh. India · full-time.
Pay not stated Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Set brand direction to build awareness with target customers and across the industry
- Shape marketing plans for new and existing products, then oversee campaigns, events, digital work and PR
- Give functional leaders communications, creative materials and presentations that support their commercial goals
- Guide the marketing team and keep its work aligned with brand objectives and values
- Use customer research and analytics to steer acquisition, retention, budget choices and competitive analysis
What you bring
- An MBA or PGDM focused on marketing is required
- At least eight years of professional experience
- You bring customer research insight, data analytics and campaign management capability
Who this fits
This is a senior marketing leadership role covering strategy, budget and team development. It suits someone ready to lead marketing professionals and work with functional heads.
From the employer
Job Description: AVP – Marketing – Gold Loan
Role Purpose
The AVP-Marketing holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the brand and business.
Key Responsibilities
- Development and implementation of the Brand Strategy towards brand building and awareness within the target group and industry.
- Developing the marketing strategy for new and existing products.
- Overseeing implementation of the marketing strategy – including campaigns, events, digital marketing and PR.
- Working closely with the company’s various functional heads; enabling them to meet their commercial objectives by providing them with appropriate communication and creative strategy, material/collaterals and presentations.
- Ensure that all marketing communications reflect the brand’s values and are aligned with the company’s vision.
- Guiding the day-to-day activities of the marketing team.
- Ensuring that the marketing and brand objectives are implemented by the marketing team.
- Developing corporate communication for the organization with respect to both internal and external audience/customers.
- Drive customer acquisition and retention strategies and leverage data analytics to optimize marketing efforts.
- Felicitating continues market research and analysis of competitive environment and consumer trends.
- Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
- Manage, mentor, and develop a team of marketing professionals, fostering a high-performance culture.
Qualifications & Experience
- Minimum Degree: MBA/PGDM - Marketing
- Minimum Years/type of experience: Minimum 8 years of experience
Leadership Competencies:
- Ownership
- Boundaryless Behaviour
- Customer Focus
Functional Competencies
Customer Research Insight, Data Analytics, Campaign Management
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