Head of Performance Marketing Americas

Emma – The Sleep Company Open · verified Aug 17, 2026

Hybrid Mexico City Full-time Director Performance Marketing

Leadership Performance Marketing role at Emma – The Sleep Company. Mexico City · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set and deliver marketing plans for Chile, Colombia, Mexico, and Canada
Lead marketing specialists with clear direction, alignment, and high standards
Grow acquisition and retention through performance, content, CRM, and partnerships
Apply market trends and customer insight to guide measurable decisions
Manage regional investment with return and growth as priorities

What you bring

At least five years in marketing, including three or more years in regional leadership
A record of growing consumer brands across Latin America or North America, preferably through DTC or e-commerce
Strong knowledge of customer behavior and local market conditions across the Americas
An analytical approach to growth metrics and marketing data
Experience managing and mentoring high-performing teams, plus fluent English and Spanish

Who this fits

This suits a senior regional marketer who has scaled consumer businesses across the Americas and can pair local insight with performance-led decisions. You’ll work from Mexico City in a hybrid setup, report to the Global Chief Marketing Officer, and lead activity across Chile, Colombia, Mexico, and Canada. Fluent English and Spanish, adaptability, and an entrepreneurial approach are required.

From the employer

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 20 countries with more than 35 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day. At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
About the Role We are looking for an exceptional Head of Marketing (Americas) to lead and scale our marketing efforts across Chile, Colombia, Mexico, and Canada. You will drive growth by defining and executing our regional marketing strategy, building high-performing local teams, and owning performance across all key channels. Reporting directly to the Global Chief Marketing Officer and working closely with cross-functional teams globally, you will be responsible for making Emma a household name across the Americas.

What you will do:

Own and execute the regional marketing strategy, ensuring strong positioning and performance in each market.
Lead a team of marketing specialists, ensuring alignment, inspiration, and high execution standards.
Drive customer acquisition and retention through end-to-end marketing strategies across performance, content, CRM, partnerships, and more.
Analyze market trends and consumer insights to inform data-driven decisions.
Manage regional marketing investments, prioritizing ROI and growth.
Collaborate with global product, creative, data, and operations teams to adapt initiatives to local market needs.
Ensure brand preference and consistency while innovating locally to stay ahead of market dynamics.

Who we are looking for:

5+ years of marketing experience, including at least 3 in a regional leadership role.
Proven success in scaling B2C brands in Latin America and/or North America, preferably DTC or e-commerce.
Deep understanding of consumer behavior in the Americas region, with strong local market insights.
Analytical mindset with a strong grasp of growth metrics and data-driven marketing.
Leadership skills with a track record of managing and mentoring high-performing teams.
Fluent in English and Spanish.
Entrepreneurial spirit, agility, and a passion for building businesses at scale.

What we offer:

A combination of personal and company growth to accelerate your career and help you reach your goals.
The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
Wellbeing activities
Hybrid home office policy
Flexible schedules
Pet-friendly office
Monthly salary + pantry & restaurant vouchers
Benefits higher than the law

Become an Emmie Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!