B2C Retention Manager
At a glance
Mid-level Retention Marketing role at Emerging Travel Group. Remote, Kazakhstan · full-time.
Pay not stated Retention Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the CRM communication approach across email, push, and in-app channels, then test and refine it
- Build trigger-based and bulk campaigns, using A/B tests to evaluate each proposed change
- Use campaign metrics and user behavior analysis to adjust messaging, retention work, and promotional spend
- Coordinate with analytics, design, copywriting, product, and development teams on customer communications
- Share progress through presentations, reports, Slack, and Asana while tracking CRM platform developments
What you bring
- At least three years in B2C CRM or CVM marketing, including ownership of communication channels
- Strong command of CRM platforms and push notification services, from trigger configuration through technical integration
- Hands-on experience with retention, win-back, trigger-based messaging, hypothesis testing, and A/B testing
- Professional fluency in English and experience managing promotional budgets
Who this fits
This role suits a B2C retention marketer who can own several CRM channels, work from performance data, and collaborate across analytics, creative, product, and development. You’ll work remotely from Kazakhstan on a full-time basis. The role calls for independent execution in ambiguous conditions and managing multiple channels at once.
From the employer
We're looking for a B2C Retention Manager to take end-to-end responsibility for our customer communications: owning the strategy, optimizing email, push, and in-app campaigns, and partnering with analytics, creative, and product teams. You'll drive effective customer engagement, deliver impactful campaigns, and ensure our messaging is always relevant, creative, and data-driven.
Job Responsibilities
- Develop and implement a comprehensive communication strategy across all CRM channels – design, test, and adopt best practices for email, push, and in-app communications;
- Create and execute advanced CVM strategies to drive LTV growth and increase user retention;
- Design and launch both trigger-based and bulk messaging campaigns, including A/B testing of all hypotheses;
- Analyze campaign performance, track key metrics daily, generate actionable insights, and rapidly adjust strategies for maximum effectiveness;
- Collaborate with data analysts: set analytical tasks, generate hypotheses, analyze user behavior, and optimize promotional budgets;
- Work closely with design, copywriting, product, development, and analytics teams to deliver engaging and creative marketing communications;
- Monitor market trends, integrate best practices, roll out new tools, and stay updated on CRM platform developments;
- Prepare presentations and reports for the team and stakeholders, ensuring transparency of ongoing work via Slack and Asana.
Requirements
- 3+ years of relevant experience in CRM/CVM B2C marketing with proven experience of channel ownership;
- Excellent command of modern CRM platforms and push notification services, from trigger setup to technical integration;
- Strong analytical skills, including data-driven decision making, hypothesis testing, and confident execution of A/B tests;
- Practical experience with trigger-based communications, user retention, and win-back strategies;
- Proven experience in managing budgets for promotional activities;
- Excellent soft skills, including outstanding communication abilities for collaboration with cross-functional teams and external partners;
- Self-motivation, proactivity, and the ability to thrive in ambiguous environments and manage multiple channels simultaneously;
- Language proficiency: Fluent in English; other languages are a plus.
Benefits
- Flexible schedules and opportunity to work remotely;
- Ambitious and supportive team who love what they do, appreciate each other, and grow together;
- Internal programs for adaptation and training, development of soft skills, and leadership abilities;
- Partial compensation for participating in external training and conferences;
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
- Corporate prices on hotels and travel services;
- MyTime Day Off - an extra non-working day without loss of compensation.
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