Business Analyst IV -Sales, Brand & Marketing, and Customer Experience

I. Job Summary

We are seeking a highly skilled and motivated Business Analyst IV with expertise in data and analytics platforms, including AWS and Snowflake, to join our Data Services organization.

The Business Analyst IV position is recognized as a leadership role within Data Services, serving as a trusted advisor to business stakeholders and a strategic partner to Technology teams. The Business Analyst IV helps shape and prioritize the Data Services portfolio by ensuring business needs, strategic objectives, and technology investments are aligned to deliver measurable business value.

The role serves as the primary liaison between business and Technology teams, leading stakeholder engagement, business process analysis, solution definition, and delivery coordination across cross-functional initiatives. The successful candidate will provide leadership throughout the solution lifecycle, driving alignment, influencing decision-making, managing competing priorities, and ensuring Data Services initiatives deliver expected business outcomes.

Business Domain Focus – Sales, Brand & Marketing, and Customer Experience

This role serves as the primary Data Services partner supporting Sales, Brand & Marketing, and Customer Experience functions. The Business Analyst IV will work closely with business leaders and technology teams to deliver data and analytics solutions that enhance customer engagement, support revenue growth, improve marketing effectiveness, and provide actionable insights into customer behavior and experience.

II. Essential Duties and Responsibilities

• Serve as the primary liaison and trusted advisor between business stakeholders and Technology teams, ensuring business priorities are understood, aligned, and successfully delivered.
• Partner with business leaders to identify, prioritize, and translate strategic objectives into data, analytics, reporting, and technology initiatives that support organizational goals.
• Conduct advanced business and systems analysis to define business needs, process improvements, solution scope, objectives, requirements, process flows, and functional specifications.
• Collaborate with Data Engineers, Architects, Product Owners, Analytics teams, and business stakeholders to define business rules, data requirements, solution designs, and acceptance criteria.
• Facilitate prioritization discussions by evaluating business value, risks, dependencies, and strategic alignment to ensure delivery teams focus on the highest-value initiatives.
• Lead requirements gathering, documentation, stakeholder reviews, and testing activities, including development of business requirements, user stories, test plans, user acceptance testing, and sign-offs.
• Provide delivery leadership by coordinating cross-functional business and technical teams to ensure solutions are delivered on time, meet quality standards, and achieve expected business outcomes.
• Monitor project progress, solution effectiveness, and business value realization while proactively identifying risks, issues, and opportunities for continuous improvement.
• Partner with Data Governance and business teams to establish data ownership, business definitions, data quality expectations, and governance requirements.
• Support deployment, change management, stakeholder communications, training, and user adoption activities to ensure successful implementation of new capabilities and solutions.

III. Qualifications

A. Required Qualifications

• Bachelor's Degree (accredited) in Computer Science, MIS, Business Administration or similar area of study or in lieu of degree
• or GED (accredited) and 4 years of relevant work experience.
• 8 years of relevant work experience as an IT Business Analyst (in addition to education requirement) and
• 4 years of working as an IT Manager/Project Manager may substitute for the minimum years of experience.

B. Preferred Qualifications

Knowledge, Skills and Abilities

• Strong business analysis, requirements management, process modeling, and stakeholder facilitation skills, with the ability to translate business needs into scalable data and technology solutions.
• Proven ability to lead cross-functional initiatives and influence stakeholders across business and technology organizations.
• Strong analytical and problem-solving skills, including experience performing data analysis, validation, and root cause investigation using SQL and other analytical tools.
• Working knowledge of data management and analytics concepts, including data warehousing, ETL/ELT processes, data integration, data governance, data quality, and analytics solution delivery.
• Proficiency with AWS services, Snowflake, and modern cloud-based data platforms.
• Experience with business analysis and collaboration tools such as Jira, Confluence, Visio, Lucidchart, or similar platforms.
• Knowledge of Agile, Scrum, and Software Development Life Cycle (SDLC) methodologies.
• Excellent communication, presentation, and interpersonal skills, with the ability to effectively engage stakeholders at all organizational levels.
• Strong organizational skills with the ability to manage multiple priorities, adapt to changing business needs, and deliver results in a fast-paced environment.
• Working knowledge of emerging AI and generative AI capabilities, including platforms such as Snowflake Cortex, GitHub Copilot, Microsoft Copilot, and Copilot Studio, with the ability to identify opportunities to improve business processes, analytics, and solution delivery.

IV. Physical Requirements

Listed below are key points regarding physical demands, physical and occupational risks, and the work environment of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

• Repetitive Motions
• Eye/Hand/Foot Coordination
• Sitting
• Talking
• Hearing

Office: This job primarily operates in a professional office environment and routinely requires the use of standard office equipment such as computers, phones, copy machines, etc.


V. Benefits

At WM, each eligible employee receives a competitive total compensation package that includes medical, dental, vision, life insurance, and short-term disability. In addition, we offer a stock purchase plan, company matching on a 401(k), and more. Employees also receive paid vacation, holidays, and personal days. Please note that benefits may vary by site.

If this sounds like the opportunity that you have been looking for, please click Apply.