Marketing Manager, Korea
At a glance
Manager-level General Marketing role at Embecta. KOR Seoul · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build marketing plans for product launches and lifecycle changes, then track results through performance dashboards
- Turn customer segments, market shifts and competitor activity into recommendations for pricing, programs and product direction
- Equip sales with marketing tools, and run campaigns across digital, social, e-commerce and customer email
- Develop key messages and local promotional materials, coordinating agency work and internal reviews
- Coordinate vendors, marketing budgets, business reporting and customer engagement with clinical societies and patient groups
What you bring
- A bachelor's degree in business, marketing or a related discipline
- Experience in healthcare or medical technology
- Fluency in Korean and English
- Working knowledge of Microsoft Office and e-commerce
Who this fits
This manager role suits someone who can combine customer-focused analysis with hands-on marketing execution and cross-team coordination. You will work in Seoul and need to use Korean and English.
From the employer
embecta is a global medical device company with a 100-year legacy in insulin delivery and diabetes care. Driven by innovation, purpose, and a commitment to improving lives, we are expanding our portfolio of solutions to serve even more patients, healthcare providers, and communities around the world.
Key Responsibilities
Marketing Management
Develop and implement marketing programs that equip the sales team with effective tools to drive strong top line growth and exceed bottom-line goals.
Lead holistic marketing strategic planning for new product introduction and manage product life cycles/package change.
Track performance dashboards.
Continuously refine the customer value proposition to maintain a competitive edge.
Build and maintain long-term relationships with key customers, including KOLs and channel partners.
Manage longer-term marketing, brand and product roadmap.
Lead engagement of clinical society and patient association.
Keep up-to-date reimbursement policy and gov. policy.
Business Planning
Profile and segment customers to identify high value groups.
Evaluate business opportunities across different market segments.
Active contribution to Planning and Execution of new product launches.
Market Intelligence & Analytics
Monitor market trends, competitive landscape, customer insights, pricing movements, and competitor product launches.
Utilize market intelligence tools such as IQVIA to analyze sales trends, purchasing patterns, and generate insights into performance drivers and market movements.
Translate insights into actionable recommendations.
Market intelligence: Monthly new clipping for change of DM and adjacent market.
Customer intelligence: Using Marketing Cloud.
To manage and develop customer data and email customers with campaign including self-design.
Annual Market model exercise assessment and monthly pharmaceutical intelligence analysis.
Marketing communication:
Manage monthly A & P budgeting update.
Develop key program strategy and planning and manage KPI.
Marketing team management and marketing team capacity training, marketing operation dashboard management for KPI management.
To develop key messages and design and communicating with AD agency including internal approval process like Veeva and invoice etc. MLR reviews and creates local materials including internal approval processes like Veeva, invoice management and support of KMDIA approval.
Internal coordination
Oversee Vendor management.
Audit or support for quotation, payment operation, vendor creation, contract support in a timely manner.
Responsible for monthly payment operations like office lease, legal agency, corporate mobile, IT/GA/OA payment.
Sales and marketing support.
To plan exhibition/congress/AD/seminars.
Digital/social channel support.
Plan and execute B2B & B2C promotion operation and summary of result.
Plan and execute B2C e-commerce store setup.
Plan and execute Daily social chat service monitoring and response.
Plan and execute consumer & HCP digital campaign operation.
Brand transition support.
Localization on key deliverables like brochure, video etc.
Website transition support: Translation, technical support communication with global digital team including internal review process like Veeva and KMDIA
Reporting
K-sunshine/Sponsorship pre/post report to KMDIA
Regular business reports for KR and regions: MBR and ad-hoc business report etc
Required Skills
Good interpersonal and influence skills
Analytical thinking and strong customer orientation
Predisposition to teamwork
In depth knowledge of all Microsoft Office applications
Understanding of E-commerce
Education
Bachelor’s degree in business, marketing, or related field
Experience in the healthcare/Medtech industry
Fluent in Korean and English
embecta is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
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