Brand Copywriter

Eljs Open · verified Sep 10, 2026

Shanghai Mid-level Copywriting

Mid-level Copywriting role at Eljs. Shanghai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own and protect the brand voice in China
Create campaign writing, OA long-form pieces, key messages, and brand stories
Prepare briefs for external agencies, then review and approve their copy
Review brand copy for consistency and clarity
Work with the team so words and visuals tell the same story

What you bring

At least six years of professional Chinese copywriting experience
Luxury-brand experience and a feel for restrained, precise premium communication
The ability to document tone and style for agencies and the wider team
Deep knowledge of Chinese consumer culture and its platforms
Bilingual ability in Chinese and English

Who this fits

This suits a thoughtful, curious, optimistic writer who can make people feel something while keeping language precise and brand-appropriate. You should be organised, steady, collaborative, and detail oriented. The role is based in Shanghai, China, and focuses on brand voice in China; the listing does not state timezone, travel, visa, or management requirements.

From the employer

At Tiffany & Co., joy is central to everything we do, from crafting our exceptional pieces to inspiring clients to express and celebrate the many facets of love.

It’s a skill that we’ve been perfecting since 1837, one empowered by our daring vision and entrepreneurial spirit. Together, each generation of employees honor our past while dreaming of our future.

We are looking for thoughtful, curious, and optimistic talents, seeking to deliver excellence and to contribute to Tiffany & Co.’s continued legacy.

A writer who can make people feel something. Owns Tiffany's brand voice in China and ensures everything written sounds like the brand, whether made in-house or by an agency.

Responsibilities:

Own brand tone of voice in China, define and protect it
Write campaign copy, OA long-form, key messaging and brand narratives
Write copy briefs for external agencies; review and approve their copy output
Review copies across the brand and hold the standard on both consistency and clarity.
Contribute to OA content strategy and platform-level content planning
Bring consumer and cultural insight into the creative process
Collaborate with the team to ensure copy and visual tell the same story

Requirements:

Exceptional Chinese copywriting with minimum 6 years of working experience, beautiful, precise and brand-appropriate
We are not only looking for functional copy, we are looking for someone who can write a love song
Has served luxury brands, industry is open.
Understands the restraint and precision that premium communication requires
Able to codify brand voice. Can document tone and style in a way that briefs agencies and guides the wider team
Deep understanding of Chinese consumer culture and the platforms they live on
Agency, editorial, or brand-side background welcome. Planning or strategy experience is a big plus
Organised, stable, collaborative, detail oriented
Bilingual CN/EN

Own brand tone of voice in China, define and protect it
Write campaign copy, OA long-form, key messaging and brand narratives
Write copy briefs for external agencies; review and approve their copy output
Review copies across the brand and hold the standard on both consistency and clarity.
Contribute to OA content strategy and platform-level content planning
Bring consumer and cultural insight into the creative process
Collaborate with the team to ensure copy and visual tell the same story

Exceptional Chinese copywriting with minimum 6 years of working experience, beautiful, precise and brand-appropriate
We are not only looking for functional copy, we are looking for someone who can write a love song
Has served luxury brands, industry is open.
Understands the restraint and precision that premium communication requires
Able to codify brand voice. Can document tone and style in a way that briefs agencies and guides the wider team
Deep understanding of Chinese consumer culture and the platforms they live on
Agency, editorial, or brand-side background welcome. Planning or strategy experience is a big plus
Organised, stable, collaborative, detail oriented
Bilingual CN/EN