Head of Marketing
At a glance
Leadership Marketing Leadership role at Eleken. Remote, Ukraine · full-time.
Pay not stated Marketing Leadership salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead the SEO, content and social media specialists, setting priorities and direction for their work
- Track lead volume and contract conversion, improving results from SEO and content
- Turn ambiguous marketing challenges into clear goals the team can measure
- Research clients, competitors, the market and the product to guide marketing decisions
- Test paid ads, webinars and account-based marketing when the business case supports them
What you bring
- Around five or more years in marketing, including experience directing a marketing team
- Strong numerical judgment, with the ability to assess funnel economics and make decisions from data
- Confident written and reading English, plus hands-on experience using SEO or content to generate leads
Who this fits
This role suits a marketing leader who can set priorities, investigate open-ended problems and connect channel performance to leads and contracts. You’ll manage a team and report to the CEO. The position is fully remote in Ukraine, with flexible working hours.
From the employer
đź‘Ą Team: Marketing Department
đź“Ť Location: Remote, Ukraine
⏳ Employment Type: Full-time
Why Join Eleken
At Eleken, people are trusted to own their work and make meaningful decisions. This role is a chance to not just execute someone else's brief, but to actually set the direction for the marketing function and see a direct line between your work and the company's revenue.
About the Company
Eleken is a UI/UX design agency specializing in SaaS products. The company operates on a subscription-based model, providing dedicated design teams integrated into client workflows, focused on user-centered design that helps businesses scale and succeed.
Required Skills & Experience
Overall marketing experience of roughly 5+ years (not necessarily all of it in a leadership role)
Experience managing a marketing team — able to set direction and define tasks, not just execute ones already handed to you
Strong analytical skills: comfortable with numbers, understands funnel economics, makes decisions based on data rather than abstractions
A research-driven, analytical mindset — willing to dig independently into context (product, clients, business processes, competitors, market) until a problem actually makes sense
Comfortable with ambiguity: able to take on open-ended problems with no ready-made solution and define the first steps yourself
Background in a B2B service business (an agency of 100+ people) or in enterprise-segment marketing (account-based marketing, working with funnels for large clients) is a strong plus
English — confident reading and writing (spoken English is not critical; the role has no direct client-facing communication)
Experience with SEO/content marketing as a primary lead generation channel
Nice to Have
Experience in design agencies or adjacent IT service companies
Experience launching or scaling new channels — paid advertising, webinars, LinkedIn ABM
Understanding of how SEO and search are evolving under the influence of LLMs/AI
Main Responsibilities
Manage the marketing team (SEO specialist, content writers, SMM specialist) and set its direction and priorities
Own the key metric — the volume and conversion of leads into contracts — with a focus on improving the effectiveness of the main channel (SEO/content)
Turn open-ended problems into concrete, measurable outcomes for the team
Research the market, clients, competitors, and the company's own product to make informed decisionsоз
Test and roll out new lead generation channels (paid ads, webinars, ABM) where the economics justify it
Bring in a technical specialist or business analyst as needed to execute initiatives
Report directly to the CEO on results and progress
What We Offer
Individually discussed salary based on experience
Flexible working hours
Paid vacation and sick leave
Fully remote position
Co-working space compensation
Finance/accounting support
Employee referral bonuses
Internal learning activities (talks, feedback sessions, lectures)
Reading club and corporate library access
Hiring Process
Resume review
Interview with Talent Acquisition Specialist
Interview directly with the CEO
Offer
Would you like to learn more about our company or view our work?
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