Online Marketing Manager
At a glance
Mid-level Digital Marketing role at Electrum. South Jakarta · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set social plans for Instagram, TikTok, YouTube, and other relevant platforms
- Direct content planning and production around brand positioning and campaign goals
- Build communities through storytelling, interactive posts, moderation, and timely responses
- Coordinate with influencers, online talent, and creators to extend audience reach
- Review performance data, improve paid campaigns, and report KPIs to leadership
What you bring
- A bachelor’s degree in marketing, communications, business, or a related field
- Four to seven years in social media marketing, digital campaigns, or online community growth
- Strong knowledge of algorithms, audience behavior, and formats used on Instagram and TikTok
- Demonstrated success increasing brand visibility and measurable engagement
- Hands-on analytics experience plus strong project management, copywriting, communication, visual, and storytelling skills
Who this fits
You’ll suit this role if you combine creative content judgment with data-led execution and understand online culture, creators, and social communities. The position is based in South Jakarta, Indonesia, and involves working with Product, Sales, and Branding teams while reporting performance to leadership.
From the employer
About the Role
Electrum is accelerating the adoption of electric mobility in Indonesia. We are looking for an Online Marketing Manager specializing in social media strategy to grow brand presence, engagement, and conversions across digital channels. You will lead content direction, creator partnerships, and performance tracking to scale our audience and drive measurable business outcomes.
This role combines creativity, data-driven execution, and strong understanding of online culture.
What You Will Do
Develop and execute social media strategy across Instagram, TikTok, YouTube, and other relevant platforms.
Lead online content planning and production, ensuring alignment with brand positioning and campaign objectives.
Grow and engage digital communities through storytelling, interactive formats, and timely content.
Work closely with influencers, online talents, and content creators to expand reach and relevance.
Monitor content performance and optimize based on analytics, traffic, and conversion insights.
Manage paid social campaigns and performance marketing to drive awareness and lead generation.
Collaborate with Product, Sales, and Branding teams to ensure cohesive messaging across channels.
Stay ahead of social media trends, platform updates, and best practices to ensure high impact.
Manage digital content calendar, community moderation, and crisis response when needed.
Track KPIs and deliver performance reports to leadership on a monthly and campaign basis.
What You Bring
Bachelor’s degree in Marketing, Communications, Business, or related fields.
4–7 years of experience in social media marketing, digital campaigns, or online community growth.
Strong understanding of platform algorithms, audience behavior, and content formats across Instagram and TikTok.
Proven track record in building brand visibility and driving measurable engagement.
Experience with influencer marketing, digital creators, or entertainment ecosystem.
Analytical capability with hands-on experience using social media analytics and performance tools.
Strong project management, copywriting, and communication skills.
Creative mindset with strong visual and storytelling sense.
Bonus Qualifications
Experience in consumer tech, automotive, or lifestyle brands.
Familiar with paid ads management (Facebook Ads Manager, TikTok Ads Manager).
Knowledge of SEO, CRM, or omnichannel marketing strategy.
Has strong network with creators, agencies, and content production partners.
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