PH Operations and Trade Marketing lead
At a glance
Senior Trade Marketing role at Elanco. Shanghai · full-time.
Pay not stated Trade Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build sales-force effectiveness systems, including incentive plans and measures that track commercial productivity
- Run promotions across clinic, retail and digital channels to increase product sell-out
- Turn marketing intelligence and business analysis into guidance for executives and new business opportunities
- Coordinate with Sales, Finance and Supply Chain on commercial policies and channel data
- Lead and coach the operations team, and represent commercial in product reviews and go-to-market planning
What you bring
- A bachelor’s degree in business, marketing, veterinary science, life sciences or a related discipline
- At least five years in commercial or marketing operations in animal health or life sciences, including managing people
- Strong command of sales-force effectiveness, trade marketing delivery and commercial data analysis
- Fluency in Mandarin and English
Who this fits
This senior role suits someone who can lead a team and connect commercial operations with trade marketing and analytics. It is site-based in Shanghai and involves travel of up to thirty percent.
From the employer
At Elanco (NYSE: ELAN) – it all starts with animals!
As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.
At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.
Making animals’ lives better makes life better – join our team today!
Your Role: PH Operations and Trade Marketing lead
As the Operations and Trade Marketing lead for China Pet Health, you will lead a dynamic team to drive operational excellence and strategic commercial execution across the portfolio. In this role, you will be responsible for overseeing Trade Marketing, Sales Force Effectiveness (SFE), and Marketing Intelligence to maximize market penetration and data-driven growth.
Your Responsibilities:
- Design and implement Sales Force Effectiveness (SFE) frameworks, incentive schemes, and KPI tracking systems to elevate commercial productivity.
- Direct comprehensive trade marketing programs and promotional campaigns across clinic, retail, and digital channels to drive sell-out.
- Oversee marketing intelligence and business analytics to provide actionable insights for executive decision-making and new business opportunities.
- Partner cross-functionally with Sales, Finance, and Supply Chain to align commercial policies and channel data management.
- Lead and mentor a high-performing operations team while representing the commercial function during new product evaluations and Go-To-Market planning.
What You Need to Succeed (minimum qualifications):
- Education: Bachelor’s degree in Business, Marketing, Veterinary Science, Life Sciences, or a related field.
- Experience: Minimum of 5 years of commercial or marketing operations experience within the Animal Health or Life Sciences industries, including proven people management experience.
- Top Skills: Expertise in SFE methodologies, Trade Marketing execution, and commercial data analytics; fluency in both Mandarin and English.
What will give you a competitive edge (preferred qualifications):
- Master’s degree or MBA.
- Deep understanding of the China companion animal healthcare ecosystem, including clinic channels and e-commerce trends.
- Proven ability to influence senior cross-functional stakeholders and translate complex data into business strategies.
- Strong agile mindset with experience leading through organizational change.
Additional Information:
- Travel: Up to 30%
- Location: Shanghai, China - Site Based
Don't meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status
Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.
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