Senior Paid Social Executive
Ekeq Open · verified Oct 23, 2026 At a glance
Senior Paid Social role at Ekeq. Leicester · full-time.
Pay not stated Paid Social salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and refine paid campaigns on TikTok, Pinterest and Reddit against business performance goals
- Track results and adjust bids, spend, audience groups and placements to improve advertising returns
- Run channel experiments across conversion lift, audience segments and creative, then use findings to guide campaign changes
- Check measurement and incremental impact with data science and finance, while coordinating daily results with the media agency
- Give senior leaders clear performance updates and recommendations based on campaign data
What you bring
- Hands-on experience managing paid social campaigns, with evidence of scaling spend while maintaining profitable growth
- Practical skill with the advertising managers for TikTok, Pinterest and Reddit
- Strong numerical judgment and the ability to turn large data sets into campaign adjustments
- A basic grasp of platform tagging, pixel management and Conversion API integrations
Who this fits
This suits a senior, hands-on paid social specialist who enjoys campaign execution, testing and performance analysis. The role is based at the NEXT Head Office in Enderby, Leicestershire, and reports to the Paid Social Lead. Agency experience or in-house work in eCommerce or retail is preferred.
From the employer
We are hiring a performance and data driven Senior Paid Social Executive to join our eCommerce Marketing team! Based from NEXT Head Office in Enderby, Leicestershire with great benefits such as staff discount, company bonus and more!
The Role:
Paid Social is a fundamental pillar of our digital expansion strategy in the UK. As a Senior Paid Social Executive, you will be responsible for planning, execution and scaling performance campaigns that hit company revenue targets and deliver profitable returns. You will report directly to the Paid Social Lead and will drive channel performance across key growth platforms including TikTok, Pinterest and Reddit in the UK.
As the resident paid social expert, you will combine sharp analytical rigour with strong platform execution, identifying optimisation levers, testing creative formats and refining targeting strategies to continuously push these channels forward.
What You’ll Take On:
- Plan, build and optimise performance campaigns across TikTok, Pinterest, and Reddit to consistently meet and exceed business KPIs.
- Continuously analyse performance metrics, perform data analysis and execute granular daily/weekly optimisations (bidding, budgeting, audience segmentation and placement performance) to maximise return on ad spend.
- Support the planning and manage the execution of robust testing frameworks. Conduct structured channel tests, including conversion lift studies, audience segmentation and creative tests.
- Work alongside internal data science, and finance teams to validate measurement, monitor incrementality and accurately assess channel efficiency.
- Oversee day to day channel performance with our media agency and nurture direct relationships with TikTok, Pinterest and Reddit account teams to unlock beta access, platform features and competitive benchmark insights.
- Deliver regular, transparent performance updates. Translate raw campaign data into clear executive insights and actionable growth recommendations for senior leadership.
- Keep pace with evolving user behaviours across paid social advertising channels. Work closely with channel partners to secure alpha and beta testing.
What You’ll Bring:
- Proven years of hands-on experience managing paid social performance campaigns, with a strong history of scaling budgets and delivering profitable growth.
- An agency background or in-house experience within the eCommerce / Retail environment is preferred.
- Proficient with Ads Managers across channels (TikTok, Pinterest, Reddit).
- A strong understanding of analytics/attribution tools, supported by a broad social media understanding.
- Highly numerical with an eye for data. You know how to dissect metrics, spot trends in large data sets, and translate data into smart optimisation decisions with support from our data science team.
- Have a baseline understanding of platform tagging, pixel management and Conversion API integrations.
- High attention to detail with a logical, problem solving mindset when troubleshooting campaign delivery, pixel setups, or audience overlap.
- Ability to build productive relationships with internal teams, external agency partners, and channel representatives.
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