B2B Copywriter
At a glance
Mid-level Copywriting role at eight&four. London · full-time.
Pay not stated Copywriting salary
growthroles summary, based on the employer's posting.
What you'll do
- Develop white papers, reports, articles and executive interviews that turn complex B2B and B2C topics into engaging stories
- Interview stakeholders and gather insight to shape editorial narratives, campaign messaging and executive profiles
- Build campaign headlines and messaging, then write LinkedIn-led social content and rollout copy
- Apply SEO and GEO considerations to long-form pieces and website articles
- Shape campaign narratives with strategy, creative and client teams, carrying ideas from brief through production
What you bring
- You have created substantial B2B and B2C content on complex subjects, including thought leadership
- You can make technical material clear without stripping away its substance, with strong editorial judgement
- You understand B2B audiences, brand positioning and commercial storytelling
- You have written LinkedIn-focused content and executive thought leadership, and can shift between editorial, campaign and social formats
Who this fits
This suits a mid-to-senior writer comfortable moving between deep editorial work and campaign and social copy across B2B and B2C. The role is based in London and works on a hybrid schedule, with two to three office days each week.
From the employer
We are looking for a Mid-Senior Content / Copywriter with a strong background in long-form storytelling, thought leadership and strategic editorial content.
This role is centred around creating intelligent, engaging and commercially impactful long-form work, from white papers to executive interviews, opinion pieces and articles, while also shaping campaign messaging and social-first creative that helps brands show up credibly in culture and conversation.
You'll combine editorial depth with creative thinking, translating complex topics, across both B2B and B2C in industries such as financial services, logistics and tech, into compelling narratives for both specialist and broader audiences. Alongside long-form content development, you'll also support campaign copywriting, social content writing (particularly for LinkedIn) and integrated social rollouts.
You should have a strong understanding of how brands can evolve beyond traditional corporate communications, creating work that feels relevant, modern and audience-led across both professional and more consumer-oriented platforms.
The role spans writing acrpss a variety of sectors including finance, insurance, ecommerce, supply chain, sustainability and technology.
You would be collaborating with strategists, editorial directors, designers and social teams to shape impactful creative and editorial output.
Core Responsibilities
- Lead the development of long-form B2B content including white papers, reports, website articles, feature articles, executive interviews and thought leadership
- Lead stakeholder interviews and insight gathering sessions to inform editorial narratives, campaign messaging and executive profiling
- Translate complex or technical subject matter into clear, engaging and commercially effective storytelling
- Ensure long-form content and website articles are written with SEO and GEO requirements in mind
- Develop strategic editorial narratives and content territories for campaigns and ongoing brand communications
- Write campaign headlines, messaging frameworks and supporting copy across digital and social channels
- Plan and write social rollout content with a strong understanding of LinkedIn storytelling and executive profiling
- Work closely with strategists, creatives and client teams to shape campaign narratives from brief through to execution
- Support brands in developing more culturally relevant and contemporary B2B communications
- Collaborate with designers, motion teams and producers to bring editorial and campaign ideas to life across formats
- Contribute to pitches, campaign proposals and strategic narrative development
Requirements
Must-Haves
- Proven experience developing high-quality long-form B2B and B2C content across complex topics (finance, tech, etc.) and thought leadership
- Exceptional writing and editorial skills with the ability to simplify complex topics without losing substance
- Experience writing across sectors such as finance, insurance, technology, logistics or sustainability
- Strong understanding of B2B audiences, brand positioning and commercial storytelling
- Ability to move confidently between long-form editorial, campaign messaging and social content
- Experience creating LinkedIn-first content and executive thought leadership
- Strong attention to detail and editorial rigour
- Comfortable working collaboratively within creative and strategic teams
Benefits
- Named in Campaign Magazine's Best Places to Work 7 years running
- Hybrid working - 2-3 day in the office per week
- Private Healthcare & Life Insurance, 25 Days+ Holiday
- Team Mini breaks in the UK and abroad, Regular Socials
- Culture: Open, Engaged & Inspirational
Benefits
- Named in Campaign Magazine's Best Places to Work 8 years running
- Hybrid working - 2-3 day in the office per week
- Private Healthcare & Life Insurance, 25 Days+ Holiday
- Team Mini breaks in the UK and abroad, Regular Socials
- Culture: Open, Engaged & Inspirational
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